SOURCE: Harte-Hanks

November 05, 2007 08:58 ET

Harte-Hanks Is Named to 'Software 500' for 2007

Provider of Data Quality and E-Mail Software, Among Other Offerings, Places No. 51

BILLERICA, MA--(Marketwire - November 5, 2007) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, announced today that the company is ranked no. 51 on this year's ranking of the top 500 software and service providers in the world, according to Software Magazine. Harte-Hanks provides industry-leading data quality and global address validation from Trillium Software® and Global Address, the Postfuture® Enterprise Edition e-mail marketing platform, the Allink® Solution Suite for data-driven multichannel database marketing, and a host of technology-driven offerings such as the Ci Technology Database™.

Harte-Hanks first appeared on the "Software 500" ranking in 2002 (at a no. 67 ranking), and was ranked no. 50 in 2006. This year, Harte-Hanks is ranked second among companies in the category titled "Customer Relationship Management/Call Center."

This is the 25th year that the magazine has ranked software and information technology (IT) providers. In 2007, IBM and Microsoft rank numbers 1 and 2, respectively. According to the publication, the Software 500 is "a revenue-based ranking of the world's largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and services purchasing."

"Overall, total 2007 Software 500 revenue of $394 billion worldwide for 2006 represents growth of 3.5% from the previous year, when total Software 500 revenue was $381 billion," said John P. Desmond, editor of Software Magazine. "The software industry remains among the most important in the knowledge worker economy, and is projected to be the third fastest-growing industry in the U.S. economy over the next decade, according to the Bureau of Labor Statistics at the U.S. Department of Labor."

The rankings consider each company's software revenues (with other sources of revenue, such as hardware sales, stripped out) over the course of the calendar year. The financial information was gathered from Software Magazine's annual vendor survey, public documents, press releases, SEC filings, and industry analysts. A technology consultant compiled the results and analysis. The publication is available on newsstands now.

"Harte-Hanks has sought to build on its leadership position in several arenas -- global data quality, digital media, customer optimization, lead management, and customer care arena," said Spencer Joyner, corporate officer and vice president, Harte-Hanks. "Clearly we are being recognized for our efforts both in terms of growth and industry recognition. We are proud to be recognized among the world's most influential software companies."

More information on the Software 500 is posted at: http://www.softwaremag.com/L.cfm?Doc=1085-10/2007

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contact:
    Chet Dalzell
    Harte-Hanks
    (212) 520-3232
    Email Contact