SOURCE: Harte-Hanks

Harte-Hanks

April 05, 2010 09:00 ET

Harte-Hanks Launches Automated Marketing Platform -- AMP

SAN ANTONIO, TX--(Marketwire - April 5, 2010) - Harte-Hanks Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced the launch of the Automated Marketing Platform or AMP, for its direct marketing services customers in industries such as technology, consumer goods, retail, automotive, pharmaceuticals, and financial services. The solution is now available to Harte-Hanks customers, who will be able to create informed, relevant and measurable local or global campaigns with a few clicks of a mouse.

AMP is a multichannel platform that provides a single, central repository for a wide range of direct marketing tools, data and collateral. With centralized control and the ability to customize and personalize content, it simplifies the process of providing local marketers with multichannel marketing programs that generate sales while maintaining brand and message consistency.

To enable this, Harte-Hanks signed a technology agreement with VeraCentra, Inc. to brand and sell the VeraCentra Collaborate solution, an on-demand marketing intelligence tool and delivery platform.

Harte-Hanks recognized the need to leverage technology within its existing multichannel solutions to complement its overall offerings. Utilizing its vast experience and expertise in direct marketing to evaluate the on-demand landscape, Harte-Hanks underwent a rigorous review of potential solutions, and assessed that blending VeraCentra's technology with its marketing services would bring additional value to its client base.

Gary Skidmore, president of Harte-Hanks Direct Marketing said, "Today's economic environment is fiercely competitive. We all know that quality, timely information, results in better marketing strategies and campaigns. When AMP is paired with our multichannel marketing expertise, our clients will be able to leverage data from various sources to achieve actionable insight, and then immediately act on these insights to engage customers with relevant, targeted and highly-customized direct marketing communications."

Jeannine Falcone, corporate officer and managing director of The Agency Inside Harte-Hanks added, "With customer behavior in constant flux and the increasing complexity of delivering relevant communications, we saw a need to extend our product line with a flexible, easy-to-use solution that can span vertical industries. AMP enhances our brand engagement services."

David Resnick, vice president of sales and marketing, VeraCentra, Inc., concluded, "We are delighted Harte-Hanks selected VeraCentra to provide its customers with a high value enterprise level marketing intelligence and multi-channel delivery platform that can be deployed easily. With AMP in place, Harte-Hanks clients can add more dimension to their marketing solutions."

About VeraCentra
VeraCentra, Inc. is an innovative leader of on-demand marketing software and services since 1988. VeraCentra helps marketers succeed in an increasingly competitive marketplace by providing marketing intelligence software and automated multi-channel communication systems.

VeraCentra literally translates to 'true center,' mirroring the firm's goal to help marketers uncover the truth about the needs and behaviors of their customers, and formulate, execute and measure new customer centric marketing strategies based on deep customer knowledge. For more information please visit www.veracentra.com or call (707) 224-6161.

About Harte-Hanks, Inc.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by helping them to turn data into insight, and insight into programs that identify, acquire and retain customers, and grow customer value. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contacts:
    Morayea Pindziak
    The Agency Inside Harte-Hanks
    (215) 944-9692
    Email Contact

    Corporate Headquarters
    P.O. Box 269
    San Antonio, TX 78291-0269
    Phone: (210) 829-9000
    Fax: (210) 829-9403
    www.harte-hanks.com