SOURCE: Harte-Hanks

August 08, 2005 09:00 ET

Harte-Hanks Names David Siesel as Its Chief Technology Officer for Data-Based Marketing Solutions

BILLERICA, MA -- (MARKET WIRE) -- August 8, 2005 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company, has promoted David Siesel to the new position of chief technology officer, data-based marketing solutions. Previously Siesel was senior vice president, product and systems development, database, in the Billerica offices of Harte-Hanks, a position he held since first joining Harte-Hanks in 2002.

"David's leadership in developing technical direction and standards in the data-based marketing solutions we deliver to clients has enhanced our cohesion, efficiency and effectiveness," said Kathy Calta, corporate officer and senior vice president, who made the announcement.

In his new role, Siesel will partner in facilitating technical strategies to support direct and data-based marketing programs of clients, encompassing database development, data management, data enhancement, analytics and campaign planning. In addition, he will support corporate standards and technology strategy -- the latter working closely with the company's chief information officer for direct marketing.

"David is a key player in company-wide initiatives, working on an internal steering committee for customer data management, as well as numerous technology and strategic partner related projects," said Dave LaGreca, chief information officer, direct marketing, Harte-Hanks. "As we move forward with new technology standards and best practices, David has helped to define policy and to articulate action in many areas of our company."

Prior to Harte-Hanks, Siesel served as a principal and general manager for Dialogos (Boston, MA), and a strategic consultant for Monitor Company (Cambridge, MA), as well as previous assignments at Stream International, American Student Assistance Corporation, Banyan Systems, Wang Laboratories and Convergent Technologies. He was graduated from California State University in Hayward.

A resident of Warwick, RI, Siesel is based in Billerica, MA, where Harte-Hanks designs and develops many of its clients' marketing databases, working with many areas of the Texas-based company. Harte-Hanks also has a Massachusetts digital print and fulfillment facility in East Bridgewater.

[Editor's Note: A digital photo of David Siesel is available upon request. Contact Chet Dalzell at (212) 520-3232, or]

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1000 separate editions with circulation of 12 million in California and Florida each week. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Contact Information

  • Media Contact Only:
    Chet Dalzell
    (212) 520-3232
    Email Contact

    Harte-Hanks, Inc.:
    (800) 456-9748