SOURCE: Trillium Software

Trillium Software

December 08, 2009 04:00 ET

Harte-Hanks Trillium Software Selected by Interamerican Insurance in Athens for Data Quality

Interamerican Insurance Has Selected the Trillium Software System to Ensure Accurate Data Quality for Its Unified Customer Base

[Editor's Note: British English and Spellings Are Used in This Press Release.]

READING, UK--(Marketwire - December 8, 2009) - Trillium Software, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality solutions, today announced that Interamerican Life Insurance in Athens, Greece is a new customer and has selected the Trillium Software System to ensure data quality.

Cognity S.A., a local distributor for Trillium Software, will implement the Trillium Software System at Interamerican Insurance as part of a customer data integration (CDI) solution in order to cleanse and standardise existing customer records. The software will also help enable and automate the data quality process, via a new Web application, within the company's new customer data entry system. The data will be loaded and maintained into a unified customer base to leverage Interamerican's strategic plans for marketing campaign execution.

"We currently have almost 4 million records in various core systems which have been created over a period of 40 years," said Yiannis Giannakopoulos, relations management supervisor at Interamerican Insurance. "We needed a solution that would help de-duplicate, enrich and validate our existing customer records and also automate the new customer data entry validation process. Trillium Software and its local distributor Cognity S.A. were selected as clearly the best and most reliable solution."

Mr. Giannakapoulos continued by saying, "Increasing customer satisfaction by maintaining information of the highest quality is a major objective and a prerequisite for increasing productivity and revenue."

"We are very excited to have Interamerican Insurance as a new Trillium Software customer," said Len Dubois, senior vice president of marketing at Harte Hanks Trillium Software. "Interamerican's efforts at both cleansing their existing information and putting in place operational data quality processes with the Trillium Software System demonstrates their clear understanding of treating information as a strategic asset."

About Interamerican

Four decades of leadership in the Greek Insurance Market is celebrated by Interamerican. The Company, founded in 1969, now since 2001 belongs to the EUREKO Group of Companies. The Eureko Group offers a full range of insurance -- Life and Non-Life and pension products, health insurance and services, asset management and banking. Eureko's philosophy is to create an integrated, pan-European group consisting of market leaders in the territories in which its companies operate, providing local solutions, shared goals. Each of its Operating Companies has strong, dominant brands; they know their local markets intimately, and are customer-focused. It is this local expertise, with the backing of a strong European Group and the sharing of skills and experience throughout the Group, which is the corner-stone of Eureko's values.

About Cognity

Cognity offers high quality IT Solutions and Services in Greece and the Balkans to the largest organizations. Mission of the company is to add value to its customer projects and business goals by implementing and supporting leading edge technology solutions. Cognity's experience and focus is on Customer Experience Management, SOA-based Integration, Business Process Management, Business Intelligence & Analytics and Data Quality, with significant long and proven experience.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Trillium Consulting™, Total Data Quality™, Data Intelligence & Governance™ and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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