SOURCE: Harte-Hanks

June 04, 2007 09:01 ET

Harte-Hanks and MarketCap Build Largest Available Benelux B-to-B Tech Database

LES ULIS, FRANCE and ALPHEN (NB), THE NETHERLANDS--(Marketwire - June 4, 2007) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company and a leading global supplier of data on information technology (IT) companies and individuals, today announces an agreement with MarketCap International Holding, a business data provider, to create an expanded business-to-business database for the Benelux marketplace.

Available to companies worldwide, and offering in-depth information on IT decision-makers, the Harte-Hanks Ci Technology Database (CiTDB) is based on more than 200 installed IT hardware and software criteria at business and institutional sites in 20 European countries. New Benelux data from MarketCap will be embedded within the CiTDB and will be almost twice the size of any database of installed IT and telecommunications data available for the Benelux business market.

"The combination of contacts and technology information from both the Ci Technology Database and MarketCap International Holding has created the largest database of IT installed information available for the Benelux market," said Didier Andrieu, managing director of market intelligence, Europe, for Harte-Hanks. "We believe it will provide marketers with almost twice the number of companies and 30% more contacts than any other provider of similar data."

"Business marketers will have a deeper, one-stop resource on Benelux business markets, as we bring together the best of MarketCap and Harte-Hanks data in this new venture," said Ruud Alaerds, co-founder and managing partner of MarketCap. "This new combined database is far and away the most up-to-date and comprehensive repository of IT installed information for the Benelux market. We will be able to offer the best database in the Benelux, not only in quantity, with more than 43,000 sites, but also in quality as these sites are updated with IT and telecom information every 12 months."

The enhanced Benelux CiTDB is available this month, and may be accessed through sales contacts of either Harte-Hanks or MarketCap International.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, USA, is a worldwide, direct and targeted marketing company that provides direct marketing services to a wide range of local, regional, national and international consumer and business-to-business marketers. Initiated in 1988, the European component of the Harte-Hanks CiTDB is updated and enhanced through more than 8,000 in-depth telephone interviews with IT decision makers in Europe alone, helping to ensure that contacts within leading IT-buying sites are accurate and up to date. Visit Harte-Hanks at http://www.harte-hanks.com, with detailed information on the Harte-Hanks CiTDB at http://www.hartehanksmi.com.

About MarketCap International Holding

MarketCap International Holding is the parent company of two marketing fulfilment companies: MarketCap Marketingadvice and MarketBase Database Management. The MarketCap Group is the market intelligence, marketing consultancy and database marketing source for the IT and Telecom sector in the Benelux region.

The MarketCap Group is a "Marketing Capital Company." MarketCap stands for capturing market information, for capturing potential customers and for "Capital," the result of the service of MarketCap to its customers. MarketCap has a strong focus on IT and Telecom markets. Besides market research and large databases, MarketCap also uses a considerable network of associates, experts on the disciplines of IT, Telecom, services, database management and strategic consultancy (+/- 50 market and marketing specialists) in order to sustain a well-based and broad marketscope.

Via MarketCap Marketingadvice, a broad range of market reports based in significant portion on Harte-Hanks CiTDB, will be created and published on a continuous basis. MarketBase Database Management now serves as a list broker and reseller for the Harte-Hanks CiTDB database in the Benelux market.

Contact Information

  • Media Contacts:
    Harte-Hanks
    USA:
    Chet Dalzell
    (212) 520-3232
    Email Contact
    Europe:
    Didier Andrieu
    +33 1 4623 6470
    Email Contact

    MarketCap International
    Raadhuisstraat 2c
    5131 AL Alphen NB
    The Netherlands
    +31(0)13 508 1800