SOURCE: Harte-Hanks

January 07, 2008 08:58 ET

Harte-Hanks e-Target Intelligence Database Updates -- Europe Database Adds 28% Additional E-Mail Contacts

LES ULIS, FRANCE and LONDON--(Marketwire - January 7, 2008) - Leading UK-based list, data and direct marketing consultancy RSA Direct and worldwide direct and targeted marketing company Harte-Hanks (NYSE: HHS) announced that the Harte-Hanks e-target intelligence database, a component of the Harte-Hanks Ci Technology Database™ (CiTDB) for Europe, enters 2008 fully updated and with many new contacts and sites added.

The expanded database includes 56,000 new contacts and 8,931 new sites, bringing the total of personalised e-mail addresses in 18 European nations to 200,458 contacts at 72,678 sites. Further, Harte-Hanks continues its Europe monthly update cycle with 7,000 in-depth telephone conversations with senior decision makers per month with more than 200 selection criteria available including size of site, turnover of site, hardware, software and network infrastructure used at site, enterprise and company level. Contacts available and selectable include e-mail addresses of professionals with positions in technology, finance, marketing and sales as well as human resources.

Richard Gibson, Commercial Director, RSA Direct, said,

"Pan-European e-mail databases with this level of detailed selection criteria are very few and far between. Any increase in file size will be well received by technology marketers and those looking to reach decision makers on a Pan-European basis."

Didier Andrieu, Managing Director, Market Intelligence-Europe, Harte-Hanks, said,

"We continue to invest in and enhance our database products, relying on live, telephone-based conversations to gather our data firsthand. Our e-target database allows our customers the ability to target senior technology decision makers by e-mail and further allows multichannel targeting with the possibility to combine e-mail with the other channels we have available; specifically direct mail and telephone."

About Harte-Hanks:

--  Harte-Hanks, Inc., San Antonio, Texas, USA (NYSE: HHS), is a
    worldwide, direct and targeted marketing company that provides direct
    marketing services and shopper advertising opportunities to a wide range of
    local, regional, national and international consumer and business-to-
    business marketers.
--  Harte-Hanks conducts more than 7,000 in-depth telephone interviews
    within Europe per month with IT decision makers, within the largest sites
    across Europe with significant IT [information technology] expenditures to
    update CiTDB continuously. It measures the contact change within an
    organization so that license holders and marketers using CiTDB ensure that
    their contacts within leading IT buying sites are accurate and up to date.
--  Harte-Hanks works exclusively with RSA Direct for re-sale of Ci
    Technology Database in the UK. The European headquarters for Harte-Hanks
    operations supporting the Ci Technology Database are headquartered in Les
    Ulis, France.
    

About RSA Direct:

--  RSA Direct is a leading UK-based list and data consultancy business
    founded in 2003 by Rosemary Smith.
--  RSA Direct is a new kind of list and Data Company focusing on
    strategic data selection advice, data management and sales and direct
    marketing consulting.
--  RSA Direct works with leading companies within B2C, B2B both in UK
    markets and internationally.
--  In February 2006, RSA Direct launched with three other companies a
    network known as Lists4Europe.
    

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