SOURCE: PermissionTV

November 06, 2007 08:00 ET

Harvard Business Digital Extends Online Video Resource Library With PermissionTV

PermissionTV Platform Further Enriches Content Offerings on HarvardBusiness.org

WALTHAM, MA--(Marketwire - November 6, 2007) - PermissionTV, a leading interactive Internet video technology platform provider, announced today that Harvard Business Digital, the online unit of Harvard Business School Publishing, is using PermissionTV to serve new video content featuring thought leaders and business experts on its website www.HarvardBusiness.org.

"Harvard Business Digital's partnership with PermissionTV has helped us leverage the power of online video to further engage with our current users, as well as extend our reach to the next generation of business leaders," said Joshua Macht, Executive Director of Harvard Business Digital. "We look forward to working with PermissionTV as we evolve from producing video in traditional formats to the realm of interactive video content, continuing our tradition of influencing real-world business change through our publishing platform."

HarvardBusiness.org provides both established and emerging leaders with practical insights, tools, and resources to enhance their effectiveness while performing at the highest levels of business. It draws content from the Harvard Business School Publishing platforms including Harvard Business Review, books from Harvard Business School Press, Harvard Business School case studies, as well as original content developed exclusively for the website. A growing roster of Discussion Leaders such as Michael Watkins, Tamara Erickson, Thomas Davenport and John Quelch, among others, publish regular commentary and analysis on the most pressing business issues of the day. The site also features a suite of Resource Centers on key aspects of business such as Leadership and Managing People, Strategy and Execution, as well as Innovation and Entrepreneurship.

Harvard Business Digital will leverage the PermissionTV platform to serve streaming video content across the site. In subsequent development cycles, it will extend its existing library with interactive thought leader videos that fully optimize PermissionTV's capabilities.

"Today's business leaders rely on HarvardBusiness.org as an essential idea resource, and now tomorrow's business leaders can access and enjoy Harvard Business content in their preferred format -- video," said Bob Lentz, CEO of PermissionTV. "Partnering with pioneering publishers like Harvard Business Digital, PermissionTV continues to drive the movement toward interactive video-centric Web content to attract engaged online audiences."

About PermissionTV

PermissionTV offers a flexible platform for delivering innovative and interactive video experiences on the Web. PermissionTV tools empower companies to use video to capture new audience, enhance relationships and maximize customer value. Many leading Fortune 1000 companies, agencies, publishers and public service groups such as Agency.com, Bob Vila, FHM Magazine, Intercontinental Hotels, Mitt Romney and Toyota Scion work with PermissionTV to generate awareness, engage prospects and deepen customer relationships. For more information, see www.permissiontv.com.

Contact Information

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