SOURCE: Intelliworks, Inc.

September 12, 2005 08:00 ET

Harvard Business School Selects Intelliworks for CRM

ROCKVILLE, MD -- (MARKET WIRE) -- September 12, 2005 -- Intelliworks, Inc., the leader in collaborative CRM for the higher education market, today announced that Harvard Business School (HBS) has selected Intelliworks to support admissions and marketing processes for its Executive Education Programs. HBS offers a portfolio of more than 40 Executive Education Programs with more than 7,000 attendees each year.

Institutions of higher education are adopting CRM strategies to manage the intricacies of customer relationships while delivering a higher level of personalized service. CRM is now a core initiative that is readily infused within the vital business processes of higher education. As a pioneer and leader in higher education, the Harvard Business School has selected Intelliworks CRM software as the technology component to support their overall CRM strategy.

"We welcome HBS as the newest member of the rapidly growing Intelliworks family," said Dev Ganesan, Intelliworks president and CEO. "The expansion of our client community is indicative of Intelliworks' strength and success in delivering the best CRM software for higher education. The Intelliworks solution provides a unified framework that enables customer facing higher education business processes within a single relationship management technology platform."

"A growing number of higher education institutions are adopting leading-edge CRM technology as a critical tool for initiating and maintaining long-term relationships with stakeholders. For these institutions, CRM is a strategic investment choice and a catalyst to meet enrollment goals, drive deeper visibility into constituent relationships, and create a more complete picture of alumni, students, applicants, and organizations," states Eric Bassett, Eduventures' Research Director.

Intelliworks Relationship Manager Overview

Through an integrated delivery of higher education best practices and client relationship management capabilities, Intelliworks Relationship Manager enables institutions to:

--  Identify, attract, and convert their best inquiries and applicants
    into students
--  Increase the effectiveness of constituent marketing initiatives
--  Improve the relevance of alumni dialogue with personalized
--  Raise student, recruiter, and alumni satisfaction with improved
    service capability
--  Achieve a unified view of constituent data while eliminating
    inefficient and expensive information silos
About Intelliworks

Intelliworks, Inc. enables colleges and universities to generate additional revenue and cost savings from increased knowledge of their prospective and current students, and stronger alumni and external relationships with its innovative client relationship management (CRM) solutions, designed to meet the needs of higher education customers. Intelliworks' solutions have evolved through a synergy of built-in best practices from Duke, Columbia, UC - Berkeley, Dartmouth, Wharton, Maryland, Georgia, and others. As a 100% web-based application, Intelliworks offers attractive scalability for schools and can be implemented at a department, school-wide, or university level.

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