NEW YORK, NY--(Marketwire - May 15, 2012) - Today, HasOffers has announced a full integration with UnsubCentral, a leading suppression list management platform. This strategic alliance combines the power and security of UnsubCentral's suppression lists directly with affiliate offers in the HasOffers affiliate tracking platform, allowing advertisers and networks to associate a suppression list with any offer.
Suppression lists prevent affiliates from sending marketing messages to recipients who have opted out, or unsubscribed, maintaining compliance with the CAN-SPAM Act. By integrating a suppression list for an affiliate offer, marketers can allow for more intelligent targeting of potential customers and ensure consumer privacy is protected. Suppression lists are also effective in preventing affiliates from remarketing to existing customers and clients and hurting brand reputation.
HasOffers' integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers' customers. Affiliate networks, programs, and advertisers can syndicate their UnsubCentral suppression lists directly through the HasOffers platform without needing to navigate back and forth between systems. When setting up an affiliate offer for the first time, suppression lists can be associated through an UnsubCentral account. In the case of an affiliate network that manages many advertisers, a specific advertising partner can make a suppression list available to the network, which can then be associated with offers for products from that advertiser.
Corey Gleichenhaus, CEO of Double Play Media, says of the integration, "Before the HasOffers integration with UnsubCentral, getting suppression files to our mailers was a nightmare. Most are too big to simply email, so we had to use FTP or third party data transfer sites to send the lists. Now, suppression files that are managed by UnsubCentral can be accessed by our mailers via the HasOffers platform. This integration avoids the need to have multiple versions of the same suppression list stored different places. With minimal involvement from our staff, mailers can begin sending and generating revenue, while ensuring that our advertisers remain CAN-SPAM compliant."
HasOffers provides affiliate tracking software and a mobile app marketing platform. The flagship affiliate tracking product is an industry leader with customers like Zynga, LivingSocial, Sears, and many of the world's largest affiliate networks. HasOffers delivers comprehensive tracking and management of affiliate/publisher relationships, allowing companies to scale their online sales. To learn more about the HasOffers team, visit: http://www.hasoffers.com/about
UnsubCentral, Inc. provides email suppression and campaign performance management solutions to leading advertisers, ad networks and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks and email service providers. For more information, visit: www.unsubcentral.com.