Hastings Direct

October 14, 2009 12:40 ET

Hastings Direct Launch Competition to Commemorate Anniversary of Battle in 1066

MANCHESTER, UNITED KINGDOM--(Marketwire - Oct. 14, 2009) - Today, the 14th October, is the anniversary of one of the most significant battles in English history: the 1066 Battle of Hastings. But how much do young Britons know about the event that has shaped modern England so greatly? Harry Hastings, from car insurance company Hastings Direct, is asking just that with a competition to win Pounds Sterling 1,066 that will run until the 14th December.

A quiz carried out last year found that 18 - 24 year olds tended to have far less knowledge of English history than their elders*. Participants of the Hastings Direct competition will therefore be asked whether they can accurately remember the name of our famous Anglo-Saxon king who died in the battle, and the manner in which he was killed.

Hastings Direct plans to reach young people through online media, including Facebook and banner ads, and find out exactly how many are able to answer the questions correctly.

The Battle of Hastings and subsequent invasion by the Normans fundamentally changed the course of English history. The Normans introduced many French words into the English language and brought with them a European rather than Scandinavian order of society.

Their glorious monastic buildings and cathedrals can still be marvelled at in York, Canterbury and Winchester. Furthermore, the Doomsday Book that was commissioned by William the Conqueror is Britain's oldest public record and is still a valid as legal document to land titles.

Karen Sealy-Bell, Web Development Manager at Hastings Direct, said "We wanted to celebrate the battle that has made our name famous with something fun. Although England may have lost the Battle of Hastings, Hastings Direct is winning the battle for cheaper car insurance".

If you think you are up to the challenge, try the Hastings Direct Quiz and test your knowledge for the chance to win Pounds Sterling 1,066!

NOTES FOR EDITORS

*Quiz of 1,041 people carried out for the History Channel's 'Great British History Quiz' in 2008.

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