SOURCE: Hat Trick Beverage Inc.

November 01, 2007 08:00 ET

Hat Trick Beverage Is Having a Ball

ENCINITAS, CA--(Marketwire - November 1, 2007) - Hat Trick Beverage (PINKSHEETS: HKBV) (www.hattrickbeverages.com) is proud to announce the completion of the much anticipated BevBall. BevBall is the brainchild of Tyler Marsh of San Diego; CA. Mr. Marsh was the winner of "The Next Beverage Mogul" contest that was completed earlier this year.

The BevBall will initially be unveiled in two forms. One form is in the shape of a baseball and the other form is in the shape of a soccer ball. Each ball will have its own unique healthy flavor. Other renditions will soon follow.

"Hat Trick Beverage is excited to show off the new BevBall at the upcoming National Association of Convenience Stores (NACS) trade show which will be held the first week of November in Atlanta. We have already given a sneak preview to a select group of distributors and they loved it," states Larry Twombly, President of Hat Trick Beverage. Mr. Twombly goes on to say: "BevBall has many exciting possible applications. The 12oz package is perfect for kids of all ages. The product will not only perform well in conventional distribution but can also be utilized as a wonderful fund raising tool for youth leagues everywhere. BevBall should add to the momentum that Hat Trick Beverage has built in 2007 with the help of flagship brands such as Pumped Fitness and Road Kill. We are in the process of building one of the most exciting portfolios of beverages in the industry. It is exciting times for Hat Trick."

About Hat Trick Beverage:

Hat Trick Beverage, Inc. is located in Encinitas, CA. Hat Trick Beverage develops, markets and distributes high quality, unique functional beverage products. These products include Pumped Fitness and Road Kill beverages, as well as others.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in forward-looking statements. Words such as "anticipate," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such statements are based on current beliefs of management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the company's products, the competitive environment of the industry, the ability of the Company to continue to expand its operations, the level of costs incurring in connection with the Company's expansion efforts, economic conditions in the industry, and financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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