SOURCE: Hat Trick Beverage, Inc.

October 12, 2006 07:00 ET

Hat Trick Beverage Makes a Statement

ENCINITAS, CA -- (MARKET WIRE) -- October 12, 2006 -- Hat Trick Beverage, Inc. (PINKSHEETS: HKBV) announced plans today to render a public account of the first three quarters of its operations for the 2006 fiscal year. As part of the company's stated aims to make its operations as transparent as possible and to maintain open lines of communications with current shareholders and potential investors, Hat Trick will complete its "State of the Company Address" on the company website at: www.hattrickbeverages.com. The address will be available for viewing on or after October 23.

Included in this statement, the company plans to provide a comprehensive account of the first three quarters of 2006, in addition to addressing the company's objectives for the fourth quarter of 2006, and its goals for 2007 and beyond. Hat Trick has been very successful in achieving many of its goals for this year, and the company will be revealing some exciting financial news relating to its operational successes. For those interested in some of Hat Trick's pending projects and upcoming developments, the company will also address some of these issues in the statement.

According to Hat Trick CEO Larry Twombly, "We have made a deliberate and concerted effort to explore every avenue available that will allow us to communicate more clearly and concisely with our shareholders. Although we are not bound by any regulatory requirements to do so, we are strongly of the opinion that it is in the collective best interests of company management, current shareholders, and all other interested parties to be as open as possible regarding our operations, projects, and direction." Twombly added, "Of course, it doesn't hurt that we have some exciting news to deliver."

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; "Pumped" Fitness, a line of functional beverages produced for the health-conscious active consumer; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage, "Pumped" Fitness and Dos Lagos are produced in a number of popular flavors.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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