SOURCE: Hat Trick Beverage, Inc.

November 15, 2007 08:00 ET

Hat Trick Beverage Secures New Distribution in 5 States

ENCINITAS, CA--(Marketwire - November 15, 2007) - Hat Trick Beverage (PINKSHEETS: HKBV) (www.hattrickbeverages.com) made a big splash with its exciting lineup of products at the National Association of Convenience Stores (NACS) trade show in Atlanta on November 7th, 8th and 9th, the premier venue to display beverage products to the retail and distribution world.

The company was successful in securing new distribution deals and has made a commitment to deliver product within 30 days.

Hat Trick's President, Larry Twombly, said, "These are exciting times for our company and we expect to continue our rapid growth. Our new BevBall product received great reviews by both retailers and distributors alike. The new distribution deals could add as much as three million dollars in revenues and we haven't even started the new year yet."

Hat Trick Beverage plans on shipping a full line of products to Central Florida, Central Georgia, New Jersey, North Carolina, New England and greater Chicago area as well as others.

Please visit hattrickbeverages.com for more information and pictures of our exciting lineup of beverages and our new BevBall product in either baseball or soccer ball shapes.

The company looks forward to updating our shareholders in the coming weeks on new developments concerning additions to our product line and strategic company plans for 2008.

About Hat Trick Beverage:

Hat Trick Beverage, Inc. is located in Encinitas, CA. Hat Trick Beverage develops, markets and distributes high quality unique functional beverage products. These products include Pumped Fitness, Road Kill beverages as well as others.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in forward-looking statements. Words such as "anticipate," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such statements are based on current beliefs of management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the company's products, the competitive environment of the industry, the ability of the Company to continue to expand its operations, the level of costs incurring in the connection with the Company's expansion efforts, economic conditions in the industry and financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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