SOURCE: Hat Trick Beverage, Inc.

January 24, 2006 09:33 ET

Hat Trick Beverage Subsidiary, "C.E.D. Entertainment Distribution," Announces the Release Date of Three Smash Artists

ORLANDO, FL -- (MARKET WIRE) -- January 24, 2006 --C.E.D. Entertainment Distribution, Inc a subsidiary of Hat Trick Beverage (OTC: HKBV) announces street dates for three new releases.

C.E.D. Entertainment Distribution (http://www.cedentertainment.com), an independent distributor of Music, Video, Movies and DVD with a Digital Distribution deal with Sony/Red, a division of SonyBMG, announced the street date of 1/17/2006 for three (3) new releases. The first of these comes from renowned hip-hop recording artist Knoc-Turn'al ("Return of the Hustler"). Knoc-Turn'al's first taste of the rap game was featured on Dr. Dre's multi-platinum album "The Chronic 2001," and his credits include three songs on the "Training Day" Soundtrack and a hit single and video, "The Way I Am" starring Snoop Dogg. Knoc-Turn'al's 2004 CD "With the Way I Am" went platinum, and the title track video was top 10 on MTV for quite some time in 2004.

The second release is from the Rev. Clay Evans. Many preachers begin their careers in the ministry after several years as singers. However, Reverend Evens is theologian first and foremost, and his singing is an extension of his preaching ministry.

Finally, C.E.D. also announced a release from Latin crossover artist Cesar ("World of Change"), "the next modern Santana," crossing incredible guitar with pop melodies and classical flamenco into danceable hits, love songs and heroic ballads. Cesar's album has been highly reviewed by Music Connection magazine, Guitar Player magazine and many others as the next mainstream Latin sensation following Enrique, Santana, and Gloria. Cesar has 3 tracks featuring Mario Vazquez of "American Idol" fame. You can find Cesar at all AAFES military locations.

Mr. Lane, President and CEO of C.E.D. Entertainment Distribution, states, "We are extremely excited about these three releases and are very positive about the outlook of C.E.D. for 2006, 2007 and 2008...We anticipate our revenues to increase over the first quarter of 2005 with these three releases and the many other releases upcoming for 2006." The Company is currently preparing a press release about the continuing future developments of C.E.D.

Lane added, "These are exciting times for Hat Trick Beverage as a company... We are working towards the development of our Beverage, Entertainment and Marketing divisions. Our strategy is simple: with the beverage division growing so quickly with the marketing of PUMPED Energy drink and our Hispanic drink line, and the entertainment division signing on new clients at a rapid rate, we can combine the two together and mass market our products to the different markets such as the Urban, Gospel, Rock, and Dance."

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Agua Frescas in a new 16.9oz bottle.

The Subsidiaries:

MediaG3, CED ENTERTAINMENT DISTRIBUTION, HALOGEN RECORDS, CPN KIDZ ENTERTAINMENT INC., CED ENTERTAINMENT DISTRIBUTION

Safe Harbor for Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

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