SOURCE: Hat Trick Beverage, Inc.

October 11, 2006 09:20 ET

Hat Trick CEO Keeps His Finger on the Pulse

ENCINITAS, CA -- (MARKET WIRE) -- October 11, 2006 -- Hat Trick Beverage, Inc. (PINKSHEETS: HKBV) announced that as part of its continued commitment to facilitate communication between the company and its current shareholders, prospective shareholders, and the general public at large, the company will be initiating an ongoing weblog on its corporate website. Beginning October 16, Hat Trick CEO Larry Twombly will provide an insider's view of the beverage industry as he describes the day-to-day challenges, strategies, and developments as he pilots his company through the competitive waters of the beverage industry.

According to Twombly, "We are committed to keeping the lines of communication open with our investors. Providing a view 'behind the curtain' of the beverage industry is a way for us to provide continual updates on our progress in this dynamic industry, and to take advantage of some of the advantages and flexibility of the latest technology." Mr. Twombly was extremely positive about the company's recent efforts and new directions, and expressed confidence that this latest move would augment Hat Trick's desire to stay connected with its shareholders.

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; "Pumped" Fitness, a line of functional beverages produced for the health-conscious active consumer; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage, "Pumped" Fitness and Dos Lagos are produced in a number of popular flavors.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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