Hawaiian Springs Further Expands Availability to Colorado, New Mexico and Utah

KEA'AU, HI--(Marketwire - January 18, 2010) - Hawaiian Springs, a premier natural water brand recognized for bottling some of the purest and most sustainable waters in the world, announced its expansion into Colorado, New Mexico and Utah with placements in 14 Natural Grocers by Vitamin Cottage stores. In line with Hawaiian Springs' commitment to personal wellness, Natural Grocers by Vitamin Cottage is a leading natural food chain offering high-quality products at affordable prices. Hawaiian Springs young, natural water is available at the retailer's Denver, Boulder, Colorado Springs, Dillon, Evergreen, Grand Junction, Highland Ranch, Lafayette, Montrose, Monument, and Parker, Colo., stores; its Albuquerque and Santa Fe, N.M. sites; and the St. George, Utah location.

"We're pleased to bring our pure, naturally sourced water from the Big Island of Hawaii to three new markets and continue our steady growth on the U.S. mainland," said Rick Hadley, chairman and CEO of Hawaiian Springs. "This increased expansion allows us to share the benefits of Hawaiian Springs water, such as high alkalinity, with the discerning, health-conscious consumers in these areas."

Both Hawaiian Springs and Natural Grocers by Vitamin Cottage are committed to offering high-quality, healthy products at affordable prices. Like Natural Grocers, Hawaiian Springs appeals to individuals leading an active, well-balanced lifestyle who look for products supporting a good diet and improved health. The 14 retail locations currently carry one or more of Hawaiian Springs sizes including 500-milliliter, 1-liter and 1.5-liter for consumers' personal and at-home hydration needs.

"Hawaiian Springs is a like-minded natural water that we are excited to carry," said Nancy Flynn, director of marketing for Vitamin Cottage. "We share a commitment to helping customers embrace a healthy lifestyle by finding natural sources of nutrition to maintain their well-being."

Distributed predominately in the Hawaiian Islands since 1995, Hawaiian Springs is now sold at leading natural food retailers on the U.S. mainland, including Mollie Stone's, Mother's Market, Natural Grocers by Vitamin Cottage and Whole Foods. The company is dedicated to delivering natural water from one of the most pristine and sustainable sources on earth for consumer enjoyment worldwide. Hawaiian Springs captures the Arctic rains that fall over the Big Island of Hawaii and bottles it within 30 days -- making it one of the freshest waters available. Already voted "Best of the Best" by Hawaiian consumers, the premium water combines world-class quality with American-made value, offering a taste of paradise at an affordable price.

For more information about Hawaiian Springs or to locate a retailer, please visit www.HawaiianSpring.com.

About Hawaiian Springs

Hawaiian Springs began bottling its young, natural artesian water in February 1995. Drawn from an artesian aquifer at the base of Mauna Loa on the Big Island of Hawaii, Hawaiian Springs bottles its water directly from the source within 30 days of falling as Arctic rain. Freshness, purity and a naturally sweet taste distinguish Hawaiian Springs from other waters. Today, Hawaiian Springs is expanding on the U.S. mainland and across Asia. The brand is now sold by leading natural grocery stores such as Mollie Stone's, Mother's Market, Vitamin Cottage Natural Grocers and Whole Foods, and through the company's online store at www.HawaiianSpring.com/blog/products. For additional information, visit www.HawaiianSpring.com or fan the company at www.facebook.com/HawaiianSprings.

About Natural Grocers by Vitamin Cottage

Established in 1955, Vitamin Cottage is a leading health food store committed to offering high-quality natural health foods and nutritional supplements at affordable everyday prices. The company was started in 1955 by Margaret and Philip Isely when they borrowed $200 from Margaret's mother and went door-to-door in Golden, Colorado Colo., selling fresh stone ground whole wheat breads and lending out nutrition books. The family-owned health foods retailer is now a 35+-store chain with more than 1000 employees in 35 current locations in Colorado, New Mexico, Utah and Texas. In 2004, the company launched an online store to bring the Natural Grocers (by Vitamin Cottage) difference to people around the world. For more information, visit www.naturalgrocers.com

Contact Information: CONTACT: Amy Wallace 949-486-8960 ext. 234