Indigo Books & Music Inc.
TSX : IDG

Indigo Books & Music Inc.

May 16, 2006 06:59 ET

He Read, She Read: Men And Women Reveal Their Top Books!

TORONTO, ONTARIO--(CCNMatthews - May 16, 2006) -

Attention: Lifestyle Editors, Book Editors, Feature Editors

- Canadians polled to nominate top books according to gender - even mutual favourite, Men are from Mars, Women are from Venus highlights gender divide

Indigo Books & Music Inc. asked the question and Canadian men and women have answered! In a recent on-line poll of members of Indigo's loyalty program, irewards™, male and female respondents were asked to identify the books loved by men, women and both, and the results are in!

Though at times it seems like men are from Mars and women are from Venus, not surprisingly, in their continuing efforts to understand each other, this exact title by John Gray topped the list of books both men and women highlighted as their mutual faves! And while men favoured books all written by male authors, women generally selected books written by members of their own sex. Reading between the lines indicates that despite gravitating towards authors of their own gender, everyone loves a good story and it's no surprise that pop-culture phenomenon The Da Vinci Code and timeless classic To Kill a Mockingbird were also among the favourites of both sexes. With the books available in specially-marked sections in Indigo and Chapters stores across Canada this week, purchasing the next gift of a good read as a gift for either gender can be stress-free and guaranteed to please!

The ties that bind

Almost 3,000 of Canada's biggest booklovers nominated their top picks from classic novels, to fun pop-fiction, to selfhelp handbooks for issues from business to dating, and thought-provoking non-fiction. Additional results analysis reveals that men favour more non-fiction compared to women, and of the fiction they do read, sci-fi and adventure-themed novels topped the list. Women, on the other hand, gravitate towards fiction, with an emphasis on historical and romance-themed books.



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He said: The top 10 books recommended for men, by men are:
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Title Author
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The Lord of the Rings J.R.R. Tolkien
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The Catcher in the Rye J.D. Salinger
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Fight Club Chuck Palahniuk
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How to Win Friends & Influence Dale Carnegie
People
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Angels & Demons Dan Brown
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The Alchemist Paulo Coelho
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1984 George Orwell
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Catch-22 Joseph Heller
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Ender's Game Orson Scott Card
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On the Road Jack Kerouac
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She said: The top 10 books recommended for women, by women are:
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Title Author
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Pride and Prejudice Jane Austen
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He's Just Not That Into You Greg Behrendt & Liz Tuccillo
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Memoirs of a Geisha Arthur Golden
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Confessions of a Shopaholic Sophie Kinsella
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The Red Tent Anita Diamant
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She's Come Undone Wally Lamb
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Little Women Louisa May Alcott
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The Handmaid's Tale Margaret Atwood
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Outlander Diana Gabaldon
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The Mists of Avalon Marion Zimmer Bradley
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"In this battle of the sexes, it's interesting to see that some books even tied!" observes Sorya Gaulin, Vice President, Public Relations & Corporate Giving, Indigo Books & Music, Inc. "This survey gives us insight into the minds and bookshelves of Canadian men and women and can be helpful when searching for a gift!"

For the full list of male and female irewards™ members' choices, visit your local Chapters or Indigo location or check online at http://www.chapters.indigo.ca/books/boutique/readerschoice.

About the Readers' Choice Survey

An on-line survey was conducted between January 30 and February 6, 2006. The poll included responses from 2,855 irewards™ members in Canada.

About Indigo Books & Music Inc.

Indigo Books & Music Inc., (TSX:IDG) is Canada's largest book retailer operating bookstores in all provinces under the names Indigo Books Music & More, Chapters and Coles. Indigo also operates www.chapters.indigo.ca, an online retailer of books, music, movies and gifts. In 2005, Indigo ranked as one of Canada's Top 100 Employers according to a MediaCorp survey published in Maclean's magazine.

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