December 01, 2008 14:16 ET

Head of PlayStation Marketing to Share How Sony Changed the Game to Realize New Routes to Revenue

Peter Dille, SVP of Marketing and PLAYSTATION® Network, Announced as Final Keynote Speaker for CMO Council's 2008 CMO Summit

PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.

Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation console in 1995. Dille is responsible for all facets of SCEA's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions. In addition, Dille oversees the PLAYSTATION® Network in North America, which is responsible for driving SCEA's online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication.

Dille joins an impressive line up of marketing gurus, experts and practitioners who will be addressing the attendees selected from marketing's elite. Keynote speakers include:

--  Colin Shearer, Senior Vice President of Market Strategy, SPSS Inc.
--  Dr. Ralf Strauss, Head of CRM Marketing & CRM Global Product
    Management, SAP Germany
--  Deborah Holt, Vice President of Marketing, Ciao Bella Gelato
--  Richard Owen, President and CEO, Satmetrix
--  Murli Buluswar, Vice President, Insight And Innovation (I&I), Farmers
--  Michael Tchong, Trend Analyst, Ubercool
--  Mike Dee, COO, Boston Red Sox & President, Fenway Sports Group (FSG)

The CMO Council Summit ( is the premier networking and thought leadership event in marketing and the official peer-to-peer networking event for the CMO Council (, an organization of more than 3,500 global marketers, controlling more than $100 billion in combined annual marketing spend. Invitees across both the B-to-B and B-to-C market sectors will be invited to attend this exclusive retreat to network with peers and tap into this global network of insight, access and influence.

About the CMO Council

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 3,500 members control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), the Individualized Relationship Marketing (IRM) Center, Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at

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