HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc.

March 25, 2010 06:00 ET

HeadsUp Entertainment to Finalize Plans for Largest Poker Tournament Series in Canadian History

CALGARY, ALBERTA--(Marketwire - March 25, 2010) - HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP) is pleased to announce that its brand, the Canadian Poker Tour, Canada's leading poker organization, is finalizing plans to host the country's largest poker tournament series. This years Canadian Open Poker Championships will build off its successes since the inaugural event in 2006 and again feature its world renowned heads up main event.

Steady growth and demand have led event organizers to propose a schedule that could offer as many as 18 events over an 11 day period in the third quarter of this year. With multiple cities vying to host the Canadian Open, the Company anticipates having all regulatory approvals, sponsorship partnership agreements and final contracts in place very soon.

As one of the Company's proprietary events, the tournament series looks to be a major profit centre for HeadsUp with new sponsorship agreements, merchandise offerings and innovative event coverage through the Company's recently launched Canadian Poker Player Television Network.

Having attracted international poker pros and celebrities such as Phil Hellmuth, Joe Hachem, Gavin Smith, Antonio Esfandiari, Phil Laak and Jennifer Tilly in past years, management believes that this years schedule will attract a field of pros and amateur players many times larger than 2009's total of 758 entrants. It is estimated that prize pools will exceed those ever seen in the Canadian marketplace in the past.

Management believes that with over 3.5 million estimated poker players in Canada and an estimated 40 million total poker players in North America, this event will set a new benchmark in the poker world and advance the Company's business plan and growth objectives to continue to create shareholder value.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website http://www.headsupentertainment.com/.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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