HeadsUp Entertainment International Inc.
PINK SHEETS : HDUP

HeadsUp Entertainment International Inc.

February 17, 2010 06:00 ET

HeadsUp Entertainment Inc. (HDUP.PK): Profit, Party and Play on the Canadian Poker Tour and World Poker Showdown's Super Cruise

CALGARY, ALBERTA--(Marketwire - Feb. 17, 2010) - HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP) is pleased to report that its poker tourism business unit is witnessing a tremendous response to the launch of its first Poker Super Cruise. This event was designed and launched between the Canadian Poker Tour (CPT), HeadsUp's main poker brand and The World Poker Showdown, a Company which has a strategic marketing alliance with the CPT and is in the due diligence phase of an impending acquisition by the Company.

The cruise takes place April 25 – May 2, 2010, departing Port Canaveral, Florida with ports of call in the Bahamas, St. Thomas and St. Maarten. Hosted aboard Royal Caribbean Cruise Lines "Freedom of the Seas" this event looks to be this year's premier poker event aboard the high seas featuring player friendly formats and structures in the daily poker tournaments designed by one of the world's foremost tournament directors, Jimmy Miller. The 7 day event will feature 10 poker tournaments with most buy in's ranging from $150 to $500 and a $2700 Deep Stack Main Event. Online satellites are currently running on 888 Poker and Spotlight Poker where players can qualify to win travel, buy in's and their cruise packages for as low as $3. All satellites guarantee a package creating excellent value for players to compete for.

This event will feature some incredible "poker life experiences" that HeadsUp and the CPT have become known for. Players will be able to mingle, meet, play and party with poker superstar Lacey Jones. Lacey was recently voted the "hottest girl in poker" and has recently signed a deal to be the new "face of the CPT" in Canada. Lacey will be in Calgary, Alberta February 25-28 at Cash Casino's Winter Freeze Out promoting the cruise and the nearly 600 CPT events across the country scheduled this year. Players will also be able to meet Canadian Poker Player magazines CPT girl of the month Amanda Hellmer who is making the trek from Red Deer, Alberta to deal both tournaments and cash games in the exclusive poker room aboard the ship. Adding to the experience, players can meet, play and party with World Poker Showdown Founder Herb Van Dyke as well as CPT President and CEO Kelly B. Kellner.

"We are very happy with the response from players around the world as we have already seen bookings from 13 countries which always makes these events amazing," stated WPS Founder Herb Van Dyke. "We have held 5 cruises to date and this looks to be the best yet, as the Canadian contingent always adds excitement to the mix!"

A number of categories aboard the ship are already sold out and space is filling up quickly in all of the events. More details can be found at www.canadianpokertour.tv or www.worldpokershowdown.com as well as the exclusive travel partner for the event CI Travel (http://www.citravel.com/Leisure/poker/index.aspx). They can be contacted directly at 1-800-627-8000.

HeadsUp has worked diligently over the past 2 years to build the poker tourism business unit within the organization. With successful events in Costa Rica, the Dominican Republic and Canadian Invasion last summer in Las Vegas at the Hard Rock Hotel and Casino's Mega Stack Showdown, we are able to offer tremendous packages to our members. These events allow the Company to monetize its player base in a new way as 100% of the tournament fees and rake from cash games go directly to the bottom line. "We become the house for a week on this cruise", commented CPT President and CEO Kelly B. Kellner. "We can ensure fairness, proper structures and an infrastructure designed by players for players. I look to this division of our Company to add substantial results to our profitability in 2010."

This event will also be feature innovative television coverage on the Company's online poker television network, www.canadianpokerplayer.tv which is set to launch this March. Incorporating new media delivery solutions and providing our sponsors with an all encompassing package, revenues are increasing exponentially and the substantial investments made over the past 5 years are now reaping the rewards they were designed to. 

"I encourage everyone to book their package as soon as possible as this is an event not to be shut out of," stated Kellner. "Whether looking at our company as a potential investor, player or sponsor, I can assure you that the HeadsUp team is proud of our business model and the future is looking very bright."

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's websites www.headsupentertainment.com and www.canadianpokertour.tv.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: HeadsUp Entertainment International Inc.

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