HeadsUp Entertainment International Inc.
PINK SHEETS : HDUP

HeadsUp Entertainment International Inc.

March 16, 2010 06:00 ET

HeadsUp Entertainment in Negotiations With One of the World's Largest Online Poker Companies

NEW YORK, NEW YORK--(Marketwire - March 16, 2010) - HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP) today announced that it is in negotiations with one of the largest poker companies in the world to either co-brand the Canadian Poker Tour or to negotiate an outright purchase of the Canadian Poker Tour. Any successful consummation of such a transaction is contingent upon the completion of due diligence by both parties and the satisfaction of numerous conditions precedent. 

Behind only the United Kingdom, management believes that Canada has become the second largest online poker market in the world. As a result of this market size, several of the largest online poker companies in the world have all contacted Company Chief Executive Officer Kelly Kellner to forge a business relationship.

Management believes that HeadsUp Entertainment represents one of the biggest brand names in the North American poker market today. As the owner of the Canadian Poker Tour, Canadian Poker Player Magazine and the recently launched Canadian Poker Player Television Network, HeadsUp's market reach is now in excess of 40,000,000 poker players in North America.

Kelly Kellner, Chief Executive Officer of HeadsUp Entertainment commented, "Over the next 12 months, we will manage more than 550 casino-based events in Canada, Costa Rica the Dominican Republic and our Poker Super Cruise, which will attract some of the best poker players in North America. As a result of our relationships with the casinos, some of them exclusive, the online poker companies are realizing that our market reach allows them to market their platforms to players in North America.

Kellner added, "For competitive reasons, the online poker company wishes to go unnamed at this time. As the online poker market becomes more competitive, our brand name and our market become more and more valuable. As a result of these negotiations, the numbers here can get very large, very quickly."

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website http://www.headsupentertainment.com/.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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