SOURCE: Healia

November 16, 2006 15:49 ET

Healia Health Search Engine Wins Search 2.0 Shootout Award at the Search Insider Summit

Healia Recognized as the Most Exciting and Useful Search Engine

BELLEVUE, WA -- (MARKET WIRE) -- November 16, 2006 -- The Healia health search engine (www.healia.com) won the "Search 2.0 Shootout Award" at the Search Insider Summit in Palm Springs, California on November 12-15, 2006. Healia was selected for the Award over four other "disruptive" search technologies by popular vote of Summit attendees as the "most exciting, original, and useful [search] offering."

The Summit brings brand marketers, agency decision makers and search marketing experts together to explore the search marketing trends and strategies.

"Healia is a site that fills a tremendous consumer need. Consumers frequently search for health information online, and they need accurate, reliable information, often for very personal, emotional issues. It's a site anyone would find valuable, and it sits at the intersection of two vibrant fields -- search engines and healthcare," said David Berkowitz, Program Chair of the Search Insider Summit and Director of Strategic Planning, 360i.

"Healia's selection for this prestigious award by the attendees of the Search Insider Summit is particularly meaningful as they represent some of the best minds in the online marketing and advertising industry," said Tom Eng, Chairman and Founder of Healia, Inc. "This recognition is strong validation of the tremendous need for search engines that can provide reliable and personally relevant health information. It also reiterates the fact that there is great demand among advertisers for higher quality and more targeted marketing opportunities than currently exist with the general search engines."

About Healia.com

Healia, Inc. (www.healia.com) is the creator of a proprietary, health-optimized search engine that uses patent-pending algorithms and content assessment to generate high quality, finely filtered, highly targeted and personalized results for consumers. Healia technology can be integrated with any Web site or application including portals, interactive tools, and electronic health records. The Healia search engine is available to partners for free in an advertising revenue share relationship or for a license fee to maintain an ad-free environment common to health organizations and employers. Its licensees include the Veterans Health Administration (VHA), the nation's largest integrated health care system.

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