SOURCE: Celsius Holdings, Inc.

January 08, 2008 13:05 ET

Healthy Calorie Burner Complements New Distributor Portfolio

Bernick's Beverages and Vending, Based in St. Cloud, Minnesota, Adds Celsius as One of Their Healthy Alternatives Offerings

DELRAY BEACH, FL--(Marketwire - January 8, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Bernick's Beverages and Vending has added Celsius to their portfolio of well-established brands such as Pepsi, Cadbury and Miller. Bernick's operates sales and distribution in nine Central & Northern Minnesota and Western Wisconsin markets. Celsius will be a healthy complement to their business.

Bernick's Beverages and Vending will utilize their established beer network to open the doors for their new "better-for-you" portfolio, which includes Celsius and some other top healthy alternatives. This will round out distribution in Minnesota by adding to Celsius's current distribution, which covers Minneapolis and the St. Paul markets.

"Celsius is gaining huge traction with experienced distributors around the country, due to the fact the beverage offers something new and relevant for today's consumers," said Dick McGee, COO, Celsius, Inc. "Celsius is becoming the beverage of choice to evolve established distributors into that healthier mix that customers are looking for. Bernick's Beverages and Vending is another example of the distributors who know how to grow their business, and are taking on Celsius as their leading healthier beverage. We plan to support each partner that comes on board with manpower, money and marketing."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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