SOURCE: HearAtLast Holdings, Inc.

October 22, 2009 12:54 ET

HearAtLast CEO Sets Goal to Become Canada's Largest Chain of Hearing Devices

MISSISSAUGA, ON--(Marketwire - October 22, 2009) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that Company game plan is to become Canada's largest distribution channel of Hearing Devices and related products and services under its hearing store model co-located within select Wal-Marts in Canada.

"As we continue to expand throughout Canada, we clearly see that we can soon become the nations largest network of hearing stores," stated Mr. Matthew Sacco; President and CEO. Mr. Sacco went on to explain that HearAtLast has followed a similar path to that of food Giant Kellogg's. During the great depression Kellogg's recession strategy was simple, 'advertise and employ.' HearAtLast is taking a similar approach while maintaining overheads and expanding their footprint in the Canadian Hearing Healthcare industry. As our clinics gain critical mass, we staff accordingly using our network of hearing instrument specialists and audiologists. This approach is felt in the EARS of our patients as we have coined the term "Expert Service, Exceptional Technology, Unbeatable Price." Our model is simple, make hearing aids accessible, affordable, service what you sell and do not over complicate the process. This formula for success is due in part to our locations and the support of the world's largest retailer, Wal-Mart.

Furthermore, "not only do we want to become the most successful provider of hearing instruments, we also want to become the most recognizable company which consumers associate with value and superior service," added Mr. Sacco. HearAtLast Holdings is on the heals of two major competitors in the Canadian market. The largest group having been in business for over 30 years has over 50 clinics and satellite locations in 4 provinces, another has been in business for 6 years and have 35 locations and are located in Ontario. HearAtLast is rapidly approaching these competitors in just 3 short years and is on target to becoming Canada's Largest Hearing Company. Earlier this year Hear USA announced that it had sold 23 of their Ontario locations for $23.7M and gave further validation that the Hearing business in Canada is a sought after and growing industry and HearAtLast is in this at the right timing.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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