SOURCE: HearAtLast Holdings, Inc.

January 13, 2010 16:18 ET

HearAtLast Poised for Growth Based on Recent Statistics Canada Seniors Demographic Data

MISSISSAUGA, ON--(Marketwire - January 13, 2010) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market co-located within select Wal-Mart Canada locations, announced today that its expansion plans will mirror the ever-increasing seniors demographic throughout Canada.

The HearAtLast model for Hearing Aid Testing and Dispensing co-located within select Wal-Mart Canada locations is poised for a significant upswing in Canada based on recent statistics Canada forecasts. The senior population (those 65 and older), will increase by 35% from 4.3 million to 5.8 million by year 2016. Senior-focused franchises are already the fastest-growing market segment in Canada. "These numbers fully support our growth initiatives and licensing agenda for expansion. The oldest of Boomers will start turning 65 in 2011 and this is just the beginning of a major increase in potential HearAtLast prospects," stated Matthew Sacco, President and CEO. "HearAtLast has an industry-leading average age of 64 (6 years below traditional clinics) for first time buyers. This alone enables HearAtLast to provide devices 1.5 more times than current MarkeTrak studies indicate over the life of a patient. The funnel will be full for years to come, and with over 80 percent of Canadians shopping at Wal-Mart, the HearAtLast platform will surely prosper," added Mr. Sacco.

HearAtLast opened its first store on October 18, 2006 in London, Ontario Canada. To date HRAL has 29 hearing stores operating in Canada, 28 co-located within select Wal-Mart Canada Super Centers and traditional Wal-Mart Stores.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at: www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

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