SOURCE: HearAtLast Holdings, Inc.

January 05, 2010 16:21 ET

HearAtLast Prepares to List on the Over the Counter Bulletin Board

MISSISSAUGA, ON--(Marketwire - January 5, 2010) - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that it is near completion of its 2008/09 audit and will be preparing documentation to become a fully reporting Company, listed on the OTCBB.

As a reporting company, HearAtLast Holdings, Inc. will be required to file annual reports on Form 10-KSB, quarterly reports on Form 10-QSB, and reports or unusual events on Form 8K. In addition, the Company will be required to solicit proxies for its annual meetings in accordance to Section 14 of the Securities Exchange Act of 1934 and other reporting requirements will apply to management shareholdings.

HearAtLast Holdings, Inc. is currently trading on the Pink Sheets, under the symbol HRAL. Upon the effective date of the Form 10 filing, the Company will attain Section 12 (g) reporting status with the SEC, under the Exchange Act of 1934, which will allow for broader market participation in the Company's shares by institutional investors.

"We are pleased to be in the final stages of our endeavor to become a full reporting company with a listing on the OTCBB. Our legal team will be preparing a Form 10 submission with the SEC that will include the audit. Upon effectiveness of the Form 10, HearAtLast Holdings, Inc. will become a reporting Company and its shares will be eligible for listing on the OTCBB," said Matthew Sacco, Chief Executive Officer of HearAtLast Holdings, Inc.

Further stated Mr. Sacco, "With our expansion plans, this registration will allow for a much broader shareholder base and deeper institutional investments. A lower cost of capital to sustain our expansion and operational advancements is pivotal in our rapid expansion plans. We have already secured a couple of different financial opportunities to accommodate this growth. We expect the fully reporting status to open many more options."

HearAtLast opened its first store on October 18, 2006 in London, Ontario, Canada. To date HRAL has 29 hearing stores operating in Canada, 28 co-located within select Wal-Mart Canada Super Centers and traditional Wal-Mart Stores.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at:

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

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