SOURCE: Heart Coaches LLC

February 02, 2010 08:46 ET

Heart Coaches Help Reverse Disease-Related Trends

BOSTON, MA--(Marketwire - February 2, 2010) - Heart disease is America's most devastating illness -- both in terms of human suffering and financial cost. According the American Heart Association, an estimated 80,000,000 adults (one in three) have heart disease and over 2,400 Americans die each day from its effects, an average of one death every 37 seconds. In terms of dollars, more than $503 billion is projected to be spent in 2010 on this crippling disease, nearly a 6% increase over 2009.

The causes of heart disease are well known. Most are linked to behavioral choices, such as high cholesterol diets, being overweight, lack of exercise, smoking, and stress. Unfortunately, reducing these risk factors has proven difficult for most people -- even when their life is at stake. A recent study showed that when doctors tell their at-risk heart patients that they will die if they don't change their lifestyle habits, only one in seven were able to do it.

Heart Coaches LLC ( has been launched to help reverse these trends. Through Heart Coaches, people diagnosed with heart disease or struggling with associated risk factors are teamed-up with specially trained behavior-change practitioners who are well-versed in health and wellness protocols related to heart disease as well as the best practices of wellness coaching. A Heart Coach helps these individuals make the behavioral changes needed to improve their prospects for a longer, healthier life.

"Research has shown that when diagnostic assessments are combined with behavior-focused training and effective coaching people can acquire new behavioral skills that prevent, halt and even reverse the effects of heart disease," states Paul Nelson, M.Ed., a Harvard-trained behavioral specialist and founding director of Heart Coaches. "Most people already know that certain lifestyle practices adversely impact their heart and jeopardize their health," says Nelson. "What they have trouble with is breaking old habits and acquiring new behavioral skills. But it can be done. Our Heart Coaches offer the kind of personalized guidance and support that people need to learn what to do, how to do it, and how to sustain their new routines over time."

"I think the concept of Heart Coaches is just what we need now," says Christopher Cannon, M.D. cardiologist at Brigham and Women's Hospital and author of 'The New Heart Disease Handbook: Everything You Need to Know to Effectively Reverse and Manage Heart Disease.' "People know what they should do, and really want to do the right thing in exercising and eating right, but they need the right kind of encouragement."

To learn more, visit or call 888-430-4469.

The mission of Heart Coaches LLC is to provide evidence-based behavior-change interventions individually tailored for people with heart disease or associated risk factors who need help making critical health-related lifestyle decisions. To learn more, visit or call 888-430-4469. For more information on the use of coaching to manage chronic illness, see 'News and Information' at, and scroll down to 'Randomized Controlled Studies on Coaching and Health Outcomes'.

Contact Information

  • Contact:
    Paul Nelson
    Heart Coaches LLC