SOURCE: Heineken USA

August 27, 2010 09:00 ET

Heineken Illuminates the Night With Innovative Black Light Bottle

New "STR Bottle" Features Progressive European Design and Hidden Visuals

NEW YORK, NY--(Marketwire - August 27, 2010) - Heineken USA today announced the launch of the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive European design, indicative of the upscale style and attitude of Heineken's consumer. The new bottle design is another innovative first from Heineken USA, the nation's premier beer importer.

"We're constantly looking for ways to innovate, delight and add value to the Heineken experience for our consumers," said Filip Wouters, vice president of marketing for Heineken USA. "The STR Bottle's fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant in today's high-end nightclubs."

The STR Bottle is officially launching tonight with bi-coastal special events at "Heineken Inspire" in Los Angeles and the Heineken "US Open Player Party" in New York City. Consumers can also experience the limited edition STR Bottle first-hand at upscale, high-end establishments in select markets nationwide. 

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.