SOURCE: Heineken USA

August 25, 2010 10:23 ET

"Heineken Inspire" Summer Concert Series Makes Its Final Stop in Los Angeles

Heineken's Exclusive Concert Series Has Rocked Miami, Chicago, NYC and Now Descends Upon LA With Performances by The Hold Steady, Ryan Leslie, Los Babasonicos, Rogue Wave and an Exclusive Set by Danny Masterson

WHITE PLAINS, NY--(Marketwire - August 25, 2010) - On August 27-28, "Heineken Inspire," an exclusive summer event series featuring an eclectic mix of performances from some of today's hottest acts, brings its tour finale to an exclusive Los Angeles location. 

In addition to two days of high-energy performances, Heineken Inspire will serve as the launch event for the "STR Bottle," an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. The new bottle design is another innovative first from Heineken USA, the nation's premier beer importer.

"After an amazing summer of music and thousands of people coming together, what better place than Los Angeles to end the tour," said Shane Hoyne, senior brand director, Heineken USA. "Hollywood is the home to some of the biggest stars in the country, which makes it a perfect location to introduce our newest innovation, the STR Bottle." 

In addition to the performances and the launch of the STR Bottle, adult fans 21 and older will have access to unique on-site experiences including the opportunity to silk screen their own souvenir t-shirt and have their photo taken for the cover of a customized Rolling Stone Magazine. Guests will also discover a tasting area where they can grab an ice cold Heineken or Heineken Light on Draught and learn to pour the perfect pint with a little help from Steve Riley, Certified Cicerone™.

All attendees will be required to make a minimum $1 donation to the Life Rolls On Foundation.

For information on how to make a donation and attend, please visit www.inspire.heineken.com.

Schedule of Performances*:
Friday, August 27   
9pm - 1am Los Babasonicos and MezclaSonic DJs
   
Saturday, August 28  
2pm - 7pm D-Nice, Ryan Leslie, Fabolous and DJ Jazzy Jeff
9pm - 1am The Hold Steady, Danny Masterson and Rogue Wave

*Dates and talent subject to change.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.