Molson Canada

Molson Canada

January 31, 2007 12:15 ET

Heineken Named Official Beer for Caribana 2007

Celebration, music, culture and Heineken featured at North America's largest Caribbean festival

TORONTO, ONTARIO--(CCNMatthews - Jan. 31, 2007) - At a press conference earlier today, it was announced that Molson will partner with Caribana 2007 and designated Heineken, Canada's favourite imported European beer, as the official beer for North America's largest Caribbean festival.

Celebrating its 40th Anniversary in 2007, the annual summer event will take over the city streets of Toronto from July 8 to August 12 with an impressive event and entertainment roster that will be "bigger and better than ever" and is expected to attract over a million participants including hundreds of thousands of international tourists.

"Heineken is proud to continue our tradition of supporting local events by partnering with Caribana," says Justine Rae, Heineken Brand Manager, Molson Canada. "The Festival is an important event for the city of Toronto generating international recognition and attracting hundreds of thousands of tourists from all over the world during the hot summer months, so it makes perfect sense for Heineken to be involved with this celebration."

Heineken will be featured at all licensed Caribana festival related events. Highlights include the annual King & Queen Xtravaganza, the two-day Olympic Island Caribbean Arts Festival and of course the much anticipated Caribana Parade, an eight hour, 3.6 kilometer street party that attracts more than one million spectators to Toronto's Lakeshore Boulevard.

About Molson Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson employs 3,500 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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