SOURCE: TrafficGauge

November 14, 2007 05:00 ET

Help "In Hand" for Chicago Area Drivers With Introduction of TrafficGauge® Mobile Traffic Map

Real-Time Traffic Delivered to the Driver's Seat Provides an Alternative to Gridlock

CHICAGO, IL--(Marketwire - November 14, 2007) - Help is on the way for commuters who get stuck in Chicago's third worst traffic jams in the nation. To recover some of those lost hours, the TrafficGauge Mobile Traffic map, which delivers real-time traffic conditions anytime and anywhere, is coming today to the Chicago Area.

TrafficGauge is the first and only dedicated mobile traffic map covering the Chicago area region. The always-on LCD map gives drivers an overview of over 600 miles in Chicago and surrounding areas. The handheld, wireless device helps users outsmart traffic right from their drivers' seats by pinpointing gridlocked areas, enabling drivers to pick an alternate route to save time, stress and gas... for under $50.

Congestion in the Chicago area, one of the worst in the country, is on the rise resulting in a formidable cost of $3,968,000,000 or $906 per person per year. The average commuter wastes 32 gallons of fuel per year due to traffic. This means that drivers in the Chicago area waste 141,612,000 gallons of gas per year.

The launch of TrafficGauge won't reverse this trend, but it will enable drivers to recapture some lost time. Already introduced in Los Angeles, San Francisco and Seattle over the last 5 years, drivers using TrafficGauge report saving more than nine hours each month by avoiding traffic with the help of the TrafficGauge.

TrafficGauge CEO Ryan Peterson sees TrafficGauge as a time and gas saving tool for Chicago area commuters and 'road warriors.' According to Peterson, "The Chicago area was the next logical market for TrafficGauge. People here are as frustrated as ever with the worsening traffic. The only relief is being more informed than the next guy and taking the best alternative route to save time and stress. We have the right tool to battle Chicago area freeway commutes."

The TrafficGauge Mobile Traffic Map covers major freeways throughout the Chicago area and both international airports, O'Hare, and Midway. The fixed map, which is non-scrolling to minimize driver distraction, covers the following:

--  North to Northbrook, Palatine, Buffalo Grove, Highland Park;
--  East to Lake Michigan covering Hwy 41, Lakeshore Drive, I-90;
--  South to Hammond, South Holland, Tinley Park; and
--  West to Elgin, Schaumburg, Naperville and Plainfield

The high-resolution LCD screen also indicates when there are home games for the Cubs, the Bulls, White Sox or Bears, allowing drivers to prepare for slow-moving traffic around sports venues.

TrafficGauge is simple and affordable by design. TrafficGauge works right out of the box -- just one button press and real-time traffic is received in minutes and updated automatically thereafter. TrafficGauge is $49.95, including one free month of traffic service. There is no activation fee and no contract required. Additional service is $4.99 to $9.99 a month for pre-purchased service. TrafficGauge comes with a 30-day, no-risk money-back guarantee and a one-year warranty. The Chicago device is currently available direct from the company at or by calling 1-866-872-3345. A free "TrafficGauge for PC" download is available to test drive a real-time traffic map on the computer desktop at

For additional information about TrafficGauge, its products, and cities served visit

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