January 10, 2007 08:01 ET

Henkel Corporation Selects the Novintel Intelligence Desk'TM' to Provide Intelligence to Their Global Sales, Marketing and Business Development Personnel

TORONTO, ONTARIO--(CCNMatthews - Jan. 10, 2007) - Novintel, the leading international provider of customized Market Intelligence services and solutions, today announced that the Electronics Group of Henkel Corporation (NYSE, FTSE, DAX:HEN.ETR), the world's leading supplier of industrial and engineering adhesives, sealants and surface treatments, has selected and implemented Novintel's Intelligence Desk™ to support their global strategic sales & marketing intelligence needs. Novintel is providing Henkel sales & marketing personnel on four continents with customized market monitoring designed to provide highly relevant sales, marketing and business development intelligence. The Intelligence Desk™ is also being used to store internal Henkel marketing and business development analysis documents.

"We are very proud to support Henkel's sales and marketing in achieving their goals globally," says Jouko Virtanen, President of Novintel Inc. The two service aspects contributing to Henkel's continuous success are the Intelligence Desk™ platform, serving as one-window to relevant sales and marketing information as well as frequent market monitoring providing the users with up-to-date view on market developments.

"Henkel selected the Novintel Intelligence Desk™ because it solves the "information overload" problem facing time-stressed, busy sales and marketing executives in our global organization. This unique service provides customized market monitoring via an advanced software platform to deliver personalized intelligence feeds to each end user," says Doug Dixon, Global Marketing Manager. "I have very strong confidence in Novintel's dedicated Henkel analyst team that filters a global information source portfolio to focus only on relevant developments in our markets. The resulting high "signal to noise" ratio" ensures that the right intelligence finds its way to the right decision maker at the right time."

Novintel will present its market intelligence services and solutions at the 2007 Society of Competitive Intelligence Professionals (SCIP) International Conference in New York City in April. North American clients are advised to request demonstrations directly from the Novintel Toronto office.

About the Novintel Intelligence Desk™

The Novintel Intelligence Desk™ is a customized, continuous market monitoring and analysis service delivered through a web-based interface. The Intelligence Desk™ concept offers a combination of outsourced daily market monitoring, frequent analytical market updates, as well as topical reviews on, for example, technological innovation, strategic issues, regulatory developments, and other market dynamics. Clients are also able to effectively gather and disseminate their internal insights and analyses through the Desk via advanced push & search technology, knowledge management functionality, collaboration tools, and project management capabilities."

About Novintel

Novintel ( is the leading international provider of customized Market Intelligence services and solutions with offices in Toronto, London, and Helsinki. Our consultative expertise covers continuous market monitoring, customized research and analysis, and intelligence software. Novintel's clients are primarily large multinationals and smaller, growth-oriented companies operating in a wide variety of industries. Novintel's international expansion has been supported by 3i Group, a world leader in venture capital and private equity. Novintel is a founding member of the Global Intelligence Alliance (, a global network of professional business research and Competitive Intelligence companies.

About Henkel

Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2005, Henkel generated sales of 11.974 billion euros. More than 50,000 employees work for Henkel worldwide. Customers in 125 countries around the world trust in brands and technologies from Henkel.

Contact Information

  • Novintel Inc.
    Jouko Virtanen
    (416) 231-0828 ext. 2101 / (416) 835-1258
    Sacke & Associates Inc.
    Sheldon Rose
    (416) 493-5723, ext. 202