SOURCE: Red Mile Entertainment

December 07, 2006 16:00 ET

Henry Price Joins Red Mile Entertainment as Director of Sales

SAUSALITO, CA -- (MARKET WIRE) -- December 7, 2006 -- Red Mile Entertainment, a worldwide developer and publisher of interactive entertainment software, today announced that Henry Price has joined the Company as Director of Sales.

Founded in August 2004, Red Mile has published a number of innovative titles. In 2005, the Company successfully launched its first franchise game, "Heroes of the Pacific," for multiple platforms including the PlayStation®2 computer entertainment system, Xbox® video game system from Microsoft and the PC. The popular game is also being developed for the PSP® portable entertainment system, and a sequel to the game is being developed for the next generation of consoles and PC platforms. Red Mile's most highly anticipated title, "Jackass: The Game," which is based on the extremely successful MTV series, is expected to be published in March 2007. A publicly reporting company, Red Mile is also working towards the listing of its common shares for trading on the OTC Bulletin Board and the TSX Venture Exchange in Canada.

An 18-year veteran of the software and gaming industries, Mr. Price most recently served as Director of Sales and Marketing for Mumbo Jumbo, a casual gaming company. Prior to that, he held a variety of high level sales and marketing positions with companies such as Computer Easy, Cosmi, GT Interactive and Dragon Systems, all leaders within their markets. Mr. Price's expertise spans the PC, console, casual game and Macintosh markets, and he has established relationships with major retailers such as Wal-Mart, Target, Best Buy, CompUSA, Costco, Sam's Club and many others.

Mr. Price's appointment follows an announcement earlier this week that Glenn Wong, former President of EA Canada, has joined Red Mile as Executive Vice President of Operations.

"Red Mile continues to attract top-quality talent as further demonstrated by Henry's addition to the company," stated Chester Aldridge, Chairman and CEO of Red Mile. "His many years of working with major retailers will serve us well as we execute on our growth strategies, including our planned expansion into emerging markets such as casual games."

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements.

About Red Mile Entertainment

Red Mile Entertainment, Inc. is a worldwide developer and publisher of interactive entertainment software. Headquartered in Sausalito, California, the company creates, incubates and licenses premier intellectual properties and develops products for console video game systems, personal computers and other interactive entertainment platforms.

©Red Mile Entertainment, Inc. All rights reserved. Red Mile Entertainment and the Red Mile Entertainment logo are trademarks of Red Mile Entertainment, Inc.

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