Hercules Tire & Rubber Gains Traction With WebFOCUS

Worldwide Automotive Supplier Revs Up Its Business Intelligence Efforts to Keep Business on Track


NEW YORK, NY--(Marketwire - August 18, 2010) -  Information Builders, an independent leader in business intelligence (BI) solutions, today announced that Hercules Tire & Rubber Company has standardized on Information Builders WebFOCUS BI platform to develop Web-based dashboards and self-service reporting applications for managers throughout the organization. As the industry leader in marketing private label tires in the global replacement tire market, Hercules will rely on WebFOCUS to analyze sales data, manage inventory levels, synchronize warehouse operations, and improve fill rates to meet customer demand.

Hercules uses an Activant Eclipse distribution management system to manage its worldwide operation. Eclipse is an excellent transaction processing system, but does not have user-friendly reporting and analysis capabilities, which motivated the IT department to implement a new BI environment. Information Builders' WebFOCUS was the only BI toolset that could efficiently access the UniVerse database underlying the Eclipse environment. Hercules also liked the breadth of WebFOCUS and its many options for creating dashboards and reports.

"We run a very complex supply chain that requires precise purchasing, shipping, warehousing, and fulfillment processes," said Terry Kin, vice president of information services at Hercules Tire & Rubber. "These types of operational metrics are hugely important for a distribution company. The better we can monitor that supply chain and keep our trading partners informed, the more efficient and profitable we will be. WebFOCUS will help us spread knowledge and insight where it is needed."

Once Hercules is in full production mode, about 100 members of the sales staff, from sales reps to regional managers to store managers, will depend on WebFOCUS for various types of information. Many other WebFOCUS dashboards and reports are in development, including inventory reports that will monitor turnovers, adjustments as a percent of sales and quality issues; distribution reports that will track metrics such as cycle time between orders and customer fill rate; and accounts receivable and credit reports that will use existing Excel algorithms to identify customers with a high credit risk.

"For a world-class distributor with a large share of the international market, having this level of financial and operational insight is invaluable," said Gerald Cohen, president and CEO of Information Builders. "As Hercules continues to push ahead with its BI and performance management initiatives, it will secure its lead in the international tire distribution marketplace."

About Hercules Tire & Rubber Company
The Hercules Tire & Rubber Company headquartered in Findlay, Ohio, is a leading tire marketer of replacement tires in the USA, Canada and globally in more than 90 countries. Hercules offers an extensive selection in passenger, UHP, light truck, medium truck, trailer, off-the-road, industrial and specialty tires manufactured by its worldwide supplier network. Hercules has developed a strong reputation among its customers for its broad range of quality products, making the Hercules brand and its associate brands some of the most sought after proprietary brands in the industry. In addition, Hercules distributes over 20 leading national branded tire programs and collectively offers over 10,000 skus.

About Information Builders
Information Builders' award-winning combination of business intelligence and enterprise integration software has been providing innovative solutions to more than 12,000 customers for the past 30 years. WebFOCUS is the world's most widely utilized business intelligence platform. It provides the security, scalability, and flexibility needed at every level of global extended enterprises. Its simplicity helps create executive, analytical, and operational applications that reach dozens to millions of users. Information Builders' iWay Software suite provides state of the art, multi-purpose, pre-built integration components that address all SOA, application, data and information management requirements. Its integration adapters have been adopted by the leading software platform providers. Information Builders also offers solutions in the performance management, business activity monitoring, and enterprise search markets. The company's comprehensive enterprise product offerings give Information Builders' customers the ability to grow and innovate according to their needs.

Information Builders' customers include most of the Fortune 100 and U.S. federal government agencies. Headquartered in New York City with 90 offices worldwide, the company employs 1,450 people and has more than 350 business partners.

Contact Information:

Press Contacts
Kathleen Moran
Information Builders
(212) 736-4433
Kathleen_Moran@ibi.com

Erica Salamida
LEWIS PR
(617) 226-8845
ericas@lewispr.com