Heritage Media Corporation
PINK SHEETS : HMCP

October 09, 2007 07:30 ET

Heritage Media Corporation: Screen Giant Media Inks Alliance With Outdoor Video Display Leader Skyboard Corporation

CALGARY, ALBERTA--(Marketwire - Oct. 9, 2007) - Screen Giant Media Corp., a specialty digital marketing subsidiary of Heritage Media Corporation (PINK SHEETS:HMCP), today announced that it has entered into an agreement with Skyboard Corporation providing for ad marketing services targeting major retailers as well as prominent advertising agencies.

"I see a significant opportunity here for Screen Giant, because Skyboard already has excellent relationships with the prime retailers and ad agencies we seek to reach", said Joe Connelly, CEO of Screen Giant Media. "This alliance should quickly translate into substantial new revenue streams as we build out our video billboard network."

Screen Giant Media currently provides customized advertising opportunities for blue chip organizations like Westjet Airlines, Warner Brothers, Coca Cola and Alberta Treasury Branches.

About Skyboard

Skyboard Corporation operates six outdoor video billboards in Alberta and has contracts for an additional 22 locations across Canada. When complete, the Skyboard network will reach 14 million people each week. Earlier this year, Skyboard acquired Edmonton-based HighPoint Media Ltd., one of the largest and most experienced video billboard marketing companies in North America.

About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. In addition to a variety of indoor and outdoor displays, Screen Giant owns and operates the world's first and only 360 degree LED digital billboard. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.

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