SOURCE: The Hertz Corporation

July 31, 2008 10:20 ET

Hertz Appoints Mike Senackerib Senior Vice President, Chief Marketing Officer

PARK RIDGE, NJ--(Marketwire - July 31, 2008) - Hertz Global Holdings, Inc. (NYSE: HTZ) announced that Mike Senackerib has been named Senior Vice President, Chief Marketing Officer for The Hertz Corporation. Senackerib joins Hertz from Kraft Foods where he served as Senior Vice President and General Manger, Nabisco Biscuit Division.

Mark P. Frissora, Hertz's Chairman and Chief Executive Officer, commenting on Senackerib's appointment, said: "Mike's outstanding professional background demonstrates his ability to deliver world class marketing and operational results in highly competitive product segments. As Hertz continues to innovate, becoming the first choice brand for vehicle and equipment rental solutions, Mike's experience leveraging well-known, brand name products gives him the ability to direct Hertz's many new and upcoming marketing initiatives worldwide and to lead our global marketing, pricing and yield management teams."

Mike first joined Kraft Foods in 1988 and rejoined the company in 1996 after working for Campbell Soup Company from 1992-1996 where he held increasingly senior marketing positions. While at Kraft Foods he developed global advertising and marketing campaigns for Oreo cookies, Milka chocolate, Ritz crackers and Toblerone chocolate, among many other Kraft food products. In operational and marketing capacities, he led several product launches resulting in $100 million+ sales globally.

Mr. Senackerib holds a B.A. from Lafayette College and an M.B.A. from Columbia University.

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 8,100 locations in 147 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers through more than 360 branches in the United States, Canada, France and Spain.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at For information on Hertz Equipment Rental, visit the company on the web at

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