SOURCE: The Hertz Corporation

The Hertz Corporation

December 09, 2009 18:03 ET

Hertz NeverLost® and Greenopia® Bring Green Navigation to Rental Car Industry

PARK RIDGE, NJ and PLANO, TX--(Marketwire - December 9, 2009) - The Hertz Corporation, (NYSE: HTZ) in collaboration with Navigation Solutions, developer of the Hertz NeverLost navigation system, and Greenopia, announce a new, eco-friendly guide to green businesses in five major metropolitan markets -- Chicago, Dallas, Los Angeles, New York City and San Francisco Bay Area -- as part of NeverLost's Online Trip Planning services.

The partnership is another first in the car rental industry for Hertz NeverLost, bringing to business and leisure travelers a credible one-stop resource for making informed green choices for healthier lives.

"Our strategy is to add relevant content to NeverLost and offer customers trip planning that enhances the overall travel experience," Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "With the addition of Greenopia to NeverLost Online Trip Planning Hertz is making easier for renters to harness the latest technology to make eco-friendly decisions while traveling in to unfamiliar locations."

The Greenopia feature on the Hertz NeverLost trip planning site offers eco-friendly listings in 11 categories. Thousands of Greenopia-rated resources are available for downloading from the NeverLost Online Trip Planning (www.neverlost.com) Greenopia feature for effortless routing to each location.

Greenopia, www.greenopia.com, has been described as the "Zagat's meets Consumer Reports" authority for going green. Green products, services and businesses across 54 categories are analyzed by Greenopia according to their level of commitment to environmental initiatives. Ratings are indicated by one to four Green Leaf Awards. All Greenopia-approved businesses must meet Greenopia's minimum qualifying standards for each category, and no paid listings are included in Greenopia guides.

Headquartered in Plano, TX, Navigation Solutions developed the first in-car navigation device for the car rental industry under the Hertz NeverLost® brand. Navigation Solutions provides turn-key installation, operation and maintenance for Hertz NeverLost®. The company is majority owned by The Hertz Corporation.

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 8,000 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 42 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS XM Radio, and unique cars and SUVs offered through the Company's Prestige, Fun and Green Collections, set Hertz apart from the competition. In 2008, the Company launched Connect by Hertz, entering the global car sharing market in London, New York City and Paris. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers from approximately 350 branches in the United States, Canada, China, France and Spain.