SOURCE: The Hertz Corporation

http://www.hertzequip.com

April 20, 2010 14:18 ET

Hertz Rent2Buy and Kelley Blue Book Partner

Partnership Improves Online Car Shoppers' Experience

PARK RIDGE, NJ--(Marketwire - April 20, 2010) -  Hertz Rent2Buy, The Hertz Corporation's (NYSE: HTZ) online car sales program, and Kelley Blue Book have partnered to provide used car shoppers with an elevated online car-buying experience. Through its relationship, Hertz Rent2Buy customers have the ability to view Hertz's price for a vehicle in comparison to the Kelley Blue Book® Suggested Retail Value. In addition, the Hertz car sales inventory is available in The Trusted Marketplace(SM) on kbb.com, providing online car shoppers with complete access to Hertz's car sales selection.

"In conjunction with Kelley Blue Book, Hertz is able to demonstrate to car shoppers how much lower its Rent2Buy pricing is than the Kelley Blue Book Suggested Retail Value. This partnership also provides car shoppers an additional outlet for searching Hertz's car sales inventory via The Trusted Marketplace," said John Thomas, Hertz Executive Vice President, Global Supply Chain Management. "Kelley Blue Book is a trustworthy source for car shoppers and this relationship will serve Hertz Rent2Buy customers well with these new additions."

"We are pleased to be working with Hertz Rent2Buy and offering Kelley Blue Book Values to their customers," said Damon Bennett, vice president of business development, Kelley Blue Book. "This new relationship will now allow consumers to compare the Hertz price with the trusted Kelley Blue Book Value to make more informed buying decisions."

According to a J.D. Power and Associates' Used-Vehicle Market Report, last year car shoppers frequented dealership lots the same amount that they used online used-car sites and an approximate 31 percent of buyers purchased a vehicle they found online. Since launching Hertz Rent2Buy, the Company has sold hundreds of cars at competitive prices through the Rent2Buy program and has had almost 1 million unique visitors to its website, www.HertzRent2Buy.com.

The Trusted Marketplace from Kelley Blue Book's kbb.com is an online customer car shopping site that allows customers to research a vehicle, conduct new and used vehicle inventory searches, and also search for their next car. Customers who are interested in a Hertz vehicle can search for Hertz Rent2Buy cars specifically on The Trusted Marketplace. Should a customer find a Hertz car that he/she is interested in buying, they will be redirected to HertzRent2Buy.com where they can complete their reservation and purchase.

About Kelley Blue Book (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. -- 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

About The Hertz Corporation

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., is the world's largest general use airport car rental brand operating from approximately 8,100 locations in 146 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 78 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS XM Satellite Radio, and unique cars and SUVs offered through the Company's Prestige, Fun and Green Collections, set Hertz apart from the competition. The Company also operates the global car sharing club, Connect by Hertz, in New York City, Berlin, London, Madrid and Paris. And, the Company sells used, quality cars directly to consumers through www.hertzrent2buy.com. Additionally, Hertz operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers from approximately 325 branches in the United States, Canada, China, France and Spain.