SOURCE: Hiball Energy

November 13, 2007 10:00 ET

Hiball Energy Announces S. California Market Expansion With New Distributor and Key Retailers

Hiball Now Distributed by DPI West; New Retailers Include Bristol Farms and Gelson's

SAN FRANCISCO, CA--(Marketwire - November 13, 2007) - Hiball Energy, the pioneer of clear sparkling energy water, announced today a market expansion in Southern California through new distribution partner DPI West and new key retailers Bristol Farms and Gelson's.

"We are excited to roll out Hiball Energy to the remainder of our stores in Southern California after a very successful three-month trial period in our San Francisco location," said Joe Shasha, senior director of non-perishables at Bristol Farms. "Because Hiball is cleaner tasting and healthier than the typical energy drinks, I feel it is a great fit for the Bristol Farms customer."

"We are thrilled to announce our expansion into Southern California," said Todd Berardi, Hiball's founder and CEO. "We offer a unique alternative to energy drinks that are currently on the market, and through our new partnership with DPI West, consumers now have access to Hiball Energy through two of the most well-known retailers in the area. At just ten calories per bottle, we feel confident that Hiball Energy is what Southern Californians have been missing in energy drinks."

Hiball Energy is the pioneer of clear sparkling energy waters made with no sweeteners of any kind. Made with purified sparkling water, taurine, herbal extracts, b-vitamins, and natural caffeine, Hiball Sparkling Energy Waters are available in four refreshing flavors: Orange, Wild Berry, Lemon Lime, and Grapefruit. Sold in clear glass bottles and completely free of sugar and carbohydrates, every Hiball Sparkling Energy Water contains just ten calories.

About Hiball Energy

Hiball Energy is the pioneer of a completely new category in energy drinks: clear, refreshing, sparkling energy waters, made with no sugars or sweeteners of any kind, and bottled in clear glass. Hiball Energy is sold nationally at Safeway (in the natural set), Whole Foods Market, regionally at Hannaford, Shaw's, Giant/Tops, Albertsons, Lunds/Byerly's, Food Emporium, Gelson's, Bristol Farms, Sprouts and Beverages & More, as well as at independent grocery retailers across the United States. For more information, visit www.hiballer.com

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