SOURCE: Mercent

October 13, 2006 08:00 ET

High Growth Online Merchants Select Mercent and OrderMotion to Increase Revenue and Profits

Astral Brands, NIMLI, and World of Bags Join Growing List of Shared Customers

SAN DIEGO, CA -- (MARKET WIRE) -- October 13, 2006 -- OrderMotion User Group Conference -- Mercent, a provider of online marketing technology and services for retail merchants, and OrderMotion, an on-demand direct retail platform provider, today announced that online retailers Astral Brands, Costume SuperCenter, FuntoCollect.com, Garden Hardware Co., NIMLI, World of Bags and Zaccardi's are utilizing the companies' integrated merchandising solution to generate and manage consumer demand through online marketing channels. These Web-based retailers selected the integrated software-as-a-service (SaaS) solution to streamline and automate their order management and fulfillment operations while capitalizing on the tremendous potential of online marketing channels such as Amazon.com and SHOP.COM.

"Through the combined OrderMotion and Mercent solution, we're able to realize immediate incremental sales growth as we expand into channels where our products had previously been unavailable," said Joel Iverson, Electronic Retailing Operations Director at Astral Brands. "In addition, the new sales channel flowed seamlessly into our existing infrastructure with minimal integration work. In fact, after the first two days' worth of sales, we had already paid for the entire integration cost!"

"We are excited to see the tangible results realized by our customers as a result of our partnership with Mercent," said Donny Askin, CEO, OrderMotion. "By leveraging this SaaS marketing solution, these merchants are on the leading edge of the newest technologies and processes, and as a result are realizing maximum online retailing performance."

With JupiterResearch forecasting that 2006 online holiday retail sales will grow to $32 billion, an increase of 18 percent over last year's holiday season, Mercent and OrderMotion believe that 2006 will be the biggest cross channel holiday shopping season to date for retailers. Merchants who are able to successfully manage and execute coordinated online marketing initiatives hold strategic competitive advantage.

Mercent's on-demand software platform, Mercent Retail, enables the world's top retail brands to promote and sell products to more than 150 million shoppers across online product marketing channels through one low-cost, single point of integration. OrderMotion is an on-demand, Web-accessible order- and fulfillment-management platform that spans all direct retail channels. The integrated offering provides a single point of integration into 30 leading online channels including transactional marketplaces such as Amazon.com, shopping portals including AOL inStore, Google Base, MSN Shopping and Shopping.com, as well as affiliate marketing programs such as Performics.

"With 50 percent of all online retail transactions beginning within third-party marketing channels, retail marketers need an easier and more effective way to manage and integrate effective cross-channel marketing campaigns," said Eric Best, CEO of Mercent. "Together, OrderMotion and Mercent deliver the perfect solution to help retailers streamline online selling programs across channels to maximize sales, boost gross margins, and increase merchandise control."

About OrderMotion

OrderMotion, with offices in Boston, New York and Toronto, provides an on-demand direct retail platform for direct marketers and retailers. The Company's software enables merchants to easily process customer orders for multiple brands and from any channel, without costly, up-front investments in staff, software, and infrastructure. OrderMotion has supported the growth of over 1000 brands, including Ronco, Zabar's, Wolfgang Puck, GoldSpeed.com, Warrior Golf, Sundance Spas, e-Diamonds, Healthy Pets, Metro Kitchens, NapaStyle and more. For more information about OrderMotion, please visit www.ordermotion.com.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and 30 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS?, Lucky Brand Jeans, SmartBargains, Wet Seal, Proflowers, Celebrate Express, Crabtree & Evelyn, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

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