SOURCE: Schawk, Inc.

Schawk, Inc.

January 19, 2010 08:00 ET

High Liner Foods New Pan-Sear Selects Packaging Design by Anthem Worldwide

Differentiates New Premium Product

TORONTO--(Marketwire - January 19, 2010) - Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the recent release of its new packaging design that differentiates High Liner Foods new premium product offering.

One of North America's largest marketers of prepared frozen seafood products, High Liner Foods is the market leader in Canadian frozen fish and one of the most recognized food brands in Canada.

During the economic downturn, High Liner Foods anticipated consumers would be eating at home more while still looking for restaurant quality. Many consumers eat fish in restaurants but are intimidated by the idea of cooking fish from scratch. Pan-seared fish is a common restaurant cooking method, and having the ability to replicate this at home with ease is attractive to consumers.

Katherine Brouillard, senior brand manager, High Liner Foods said, "Anthem worked very closely with High Liner to gain an understanding of its brand heritage and visual equities to create a well proportioned clean package design that expresses the look and taste of restaurant-inspired cuisine. When a design direction was approved and validated by consumer research, Anthem engaged the expertise of Schawk to ensure the execution of this new premium line and guarantee our vision would become a reality."

Anne Dean, managing director of Anthem's Toronto office said, "In order to highlight the premium attributes of the High Liner products, Anthem developed a design strategy that differentiated both High Liner's premium Signature line, as well as the new added-value premium Pan-Sear Selects product."

Gary Oakley, creative director of Anthem's Toronto office, commented, "Anthem's design solutions needed to convey a fresh and modernized look for the High Liner products. We communicated the premium nature of High Liner's products by creating a smart whitespace strategy that allowed us to easily introduce innovation, demonstrate consistent and clear communication, and reinforce the credibility behind the High Liner brand. The designs are fresh and light through the use of white, with strong appetite appeal through the plated photography, while staying true to the High Liner brand equities."

Dean added, "Innovation and benefits are critical components of new product offerings. Pan-Sear Selects consumers can enjoy the quality and taste of restaurant-inspired cuisine right at home and a healthier lifestyle, as Pan-Sear Selects are a source of Omega-3 polyunsaturates, are low in saturated fat and contain no trans fats."

Renée Walsh, director of client service, from Schawk's Canadian office in Toronto commented: "Anthem's and Schawk's holistic brand point management capabilities certainly helped to differentiate High Liner Foods to consumers. Our teams worked side by side to maintain design and brand integrity through the entire project to create a compelling and consistent experience and a successful end result. Anthem focuses on strategic and creative excellence, while Schawk focuses on premedia executional excellence. This is what makes our brand point management offering so powerful."

To gain further understanding on the important role of brand point management, please access Schawk's White Paper, "Brand Point Management: Creating Compelling and Consistent Brand Experiences" by visiting http://www.schawk.com/insights-and-work/insights/white-papers.

Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever. With our network of world-class design professionals in 13 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.

Schawk, Inc. is the leading provider of brand management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com Follow Schawk on http://www.brandsquare.com and http://twitter.com/BrandSquare.

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