SOURCE: Gannett Digital

August 27, 2010 08:30 ET

HighSchoolSports.net Turns on Friday Night Lights

HighSchoolSports.net Launches USA TODAY Super 25 -- Live High School Football Online Video Series

WHEELING, WV--(Marketwire - August 27, 2010) - HighSchoolSports.net, USA TODAY, and iBN Sports have joined forces to launch the Super 25 online video series, featuring live, weekly broadcasts of the best high school football games from around the country. Starting this weekend, students, parents, alumni, and fans can watch their teams play live online through www.HighSchoolSports.net/Video. Game participants will include teams ranked in the USA TODAY Super 25 high school football poll. Additionally, taped highlights from 10 other high school football games will be available at HighSchoolSports.net each week.

"The Super 25 video series is one of the top sources of high school football content available online, and a unique place for students, parents and fans to see live broadcasts of the best high school football games of the season," Peter Lundquist, vice president and general manager of Gannett High School Sports, said. HighSchoolSports.net, the hyperlocal, online sports media destination for over 18,000 high schools, is a subsidiary of Gannett Co., Inc. (NYSE: GCI) and part of the Gannett Digital Network. "This series also provides advertisers with a unique and proven avenue to reach teenagers and their parents -- key drivers and controllers of household spending."

The live game broadcast will air every week, starting with this Saturday's matchup featuring Del Oro High School of Loomis, CA, vs. Bishop Gorman of Las Vegas, NV. Ten additional games, each involving at least one USA TODAY Super 25 team, will be available on demand every Saturday morning. There will also be a highlight reel of all 11 games available Monday through Thursday of the following week. 

This new offering gives advertisers the opportunity to connect with engaged fans and enhance online advertising performance by leveraging video advertising, which according to eMarketer, increases engagement time over non-video ads by 83 percent.

To learn more about the USA TODAY Super 25 video series, visit www.HighSchoolSports.net/Video.

About HighSchoolSports.net
HighSchoolSports.net is the hyperlocal online sports authority where more than 18,000 high schools have their own website. Teen athletes at every level of sport have an opportunity to shine through media coverage or uploading their own photos and videos on The Bleachers -- more than 2 million uploaded and counting. They can see how their school's varsity teams rank by classification, state and nation with Massey Ratings, or play Massey Matchups to see predicted scores against an upcoming opponent. And moms and dads can manage their active households using schedule alerts and other tools. The website is the media brand of Schedule Star, LLC, which is a subsidiary of Gannett Co., Inc. (NYSE: GCI) and part of the Gannett Digital Network. Based in Wheeling, WV, Schedule Star also provides athletic-department management software and productivity tools to more than 7,000 athletic directors and coaches across the country, and data gathering and publishing tools to more than 80 media properties.

About Gannett Digital
Gannett Digital's online + mobile publisher network, rich media and targeting solutions enable advertisers to better reach, engage and convert prospective customers. Gannett Digital seeks to improve campaign performance by providing advertisers with unique content-integrated advertising opportunities, behavioral targeting, contextual targeting, re-targeting and smart targeting (dynamic ad creative optimization) across its network of 49 million consumers. Additionally, the Gannett Digital Network leverages the rich media solutions of Gannett-owned PointRoll to drive higher levels of ad engagement. 

The Gannett Digital Network consists of premium online properties such as USATODAY.com, Metromix.com, HighSchoolSports.net, MomsLikeMe.com, and over 100 hyperlocal news and information sites. 

Additional information can be found at www.gannettdigital.com

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