SOURCE: BroadSoft, Inc.

October 01, 2007 12:30 ET

Hipcom Delivers Wholesale White Label VoIP Connectivity Solutions With BroadSoft's Business Trunking Application

Trunking Ideal for UK Resellers Targeting SMEs With Premises-Based Equipment

GAITHERSBURG, MD--(Marketwire - October 1, 2007) - BroadSoft, Inc., a leading provider of VoIP application software, today announced that Hipcom, a hosted IP telephony wholesaler, has selected its BroadWorks® Business Trunking to complement Hipcom's hosted telephony offerings for small and medium enterprises through its distributor, ISP and reseller channels.

The award-winning BroadWorks Business Trunking application allows service providers to deliver low-cost trunks to an enterprise's premises-based phone systems -- such as Key Telephone Systems (KTS) or Private Branch Exchanges (PBXs) -- while leveraging the inherent advantages of newer IP PBXs. Business Trunking is built on BroadSoft's BroadWorks Session Initiation Protocol (SIP) application server suite and delivers SIPconnect-compliant connectivity to a full range of Integrated Access Devices and IP PBXs.

Hipcom specialises in the provision of high-quality hosted IP telephony solutions, created specifically for the UK reseller channel and the UK SME marketplace. For a UK reseller, the CAPEX of initially deploying their own system can be prohibitively high. Hipcom's white label provision, which now includes Business Trunking, enables resellers to quickly, reliably and cost-effectively launch complete IP services for their customers. The addition of Business Trunking adds business continuity features for disaster recovery and the extension of enhanced PBX features to mobile devices.

"SMEs have very individual requirements for their telephony deployments," said Lee Crowe, Hipcom's commercial director. "Some businesses are ready to migrate from a traditional telephony service to hosted VoIP, while others might want to keep their existing desk phones, yet attain the benefits of IP. Now through our carrier-grade white label solutions, resellers can provide a BroadWorks-based fully hosted voice solution or a trunking solution that allows SMEs to keep their premises-based equipment."

"BroadWorks Business Trunking is packed full of productivity-increasing features that help SMEs communicate more efficiently," said Mike Wilkinson, EMEA marketing director for BroadSoft. "For instance, it includes Bursting, a feature that provides more trunk channels than provisioned to permit bursts of traffic, thus increasing the call completion rate. This enhancement is especially valuable for businesses that experience temporary surges in call activity, such as a golf shop before Father's Day.

"We are delighted to expand our relationship with Hipcom as it continues to provide ISPs and resellers in the UK the best VoIP applications available," Wilkinson added.

Band-X, a Tier 1 reseller for Hipcom, has found that business customers can realize savings in excess of 30 percent by deploying Business Trunking. According to Fraser Douglas, product and marketing director for Band-X, "Customers taking the Business Trunking service will easily achieve significant cost savings and can take advantage of enhanced features and improved productivity without the capital outlay for a new IP PBX."

About Hipcom

Hipcom specialises in the provisioning of high-quality Hosted IP Telephony solutions, sold through a network of channel partners in the UK and supported by a range of carefully-selected strategic partnerships with leading VoIP vendors world-wide. Hipcom are at the forefront of the industry, producing innovative Hosted IP Telephony solutions created specifically for the UK Reseller Channel Their platform provides carrier grade, five nines service with full enterprise telephony features allowing partners to enter this rapidly-growing market, secure new business and provide customers with advanced, feature-rich telephony services. Further information is available at

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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