SOURCE: Hispanic Business Media

October 04, 2007 13:12 ET

Hispanic Business Media Unveils Auto Channel Redesign on HispanicBusiness.com

SANTA BARBARA, CA--(Marketwire - October 4, 2007) - Hispanic Business Media continues updating its online property with a launch of a redesigned HispanicBusiness.com Auto Channel. The user experience features richer visual content and the ability to research autos using the latest streaming video technology.

Users can now customize and price automobiles by using our "Buy" and "Research" features. The HispanicBusiness.com Auto Channel will also offer exclusive automotive reviews, cutting-edge articles, vehicle advice, industry news and more.

"This redesign will help us serve our tech-savvy audience more efficiently," states Bill Krutzen, Hispanic Business Media's director of new media operations. "Our audience expects the latest in automobile technology and our redesign delivers it."

By redesigning the Auto Channel to focus on the auto shopper's key interests, HispanicBusiness.com has greatly increased the consumer usability of its Web site. The redesigned channel provides auto buyers and enthusiasts with an intuitive layout created to provide all of the information they need in an attractive and easy to use style.

The site's increased integration also benefits advertisers and business partners, as site visitors who research a particular vehicle or service are presented with clear, contextually relevant, sponsored messages and transaction opportunities.

"A comprehensive redesign of the Auto Channel brings clarity to the only site catering to the affluent Hispanic auto market consumer," says Jesús Chavarría, editor and publisher of Hispanic Business magazine. "With the Internet impacting nearly half of all vehicle pricing and make/model decisions among auto buyers, changes were made to help auto buyers more easily find information they need during their vehicle research and decision process."

Hispanic Business Media is:

Hispanic Business® magazine - The award-winning print magazine that provides readers around the world with the most relevant news on the U.S.-Hispanic economy.

HispanicBusiness.com® - The foremost content-driven, real-time interactive site that brings your brand to a market of 325,000 unique monthly visitors.

Hispanic Business Events - Features and draws the nation's most affluent and influential Hispanic leaders through the Hispanic Business magazine EOY® Awards for entrepreneurial excellence, and the Woman of the Year (WOY) Awards.

HispanTelligence® - A unique data reporting service offering invaluable, on-target information on the U.S.-Hispanic sector.

HireDiversity.com® - Expanding your value proposition through diversity recruiting and development services.

Hispanic Business® magazine, HispanicBusiness.com®, Hispanic Business magazine EOY®, HireDiversity.com®, EOY®, and HispanTelligence® are registered trademarks of Hispanic Business Inc. 2007 Hispanic Business Inc. All rights reserved.

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