SOURCE: Next New Networks

Next New Networks

April 21, 2010 08:00 ET

Hit Music Comedy Web Series "The Key of Awesome" From Next New Networks' Barely Digital Clocks 70 Million Views in Six Months

By Popular Demand "The Key of Awesome" Releases The Key of Awesome Vol. 1 Album with 16 Parody Songs Featuring Mark Douglas -- Available Now on iTunes for $7.99

NEW YORK, NY--(Marketwire - April 21, 2010) -  Next New Networks, the leading next-generation media company providing original Web series to millions of loyal and engaged viewers, today announced that the soundtrack to its music parody series "The Key of Awesome," is now available on iTunes. The soundtrack titled The Key of Awesome Vol 1. Featuring Mark Douglas is available for download for $7.99 and features sixteen songs from the hit Web series. "The Key of Awesome" has been viewed more than 70 million times in just six months.

"The Key of Awesome" debuted in October of 2009 as part of Next New Networks' online humor network Barely Digital. Inspired by Weird Al Yankovic's music parodies of yore, "The Key of Awesome" stars singer/songwriter Mark Douglas and takes aim at pop culture icons and Internet memes through musical parody. Episodes air weekly and feature both music videos and behind-the-scenes snapshots in which the "The Key of Awesome" crew answer viewer questions and discuss their creative process.

Hit episodes of "The Key of Awesome" include spoofs of Lady Gaga, Adam Lambert, Ke$ha and MTV's Jersey Shore and have been featured on MTV, highlighted in Entertainment Weekly, tweeted by Adam Lambert and blogged about by the Queen of Media, Perez Hilton. Music parodies in "The Key of Awesome" series average more than two million views per video.

"We're thrilled with the response to our series," said Ben Relles, founder and creative producer for network Barely Digital. "Mark Douglas is a fantastic musical and comedic talent, and we're really excited to have the music from our series available on iTunes."

"The Key of Awesome" had its biggest month in March 2010 with 22 million views, led by the popular Ke$ha Tik Tok parody, which received six million views in March and now has more than 15 million total views.

In January 2010 the show teamed up with Weezer to celebrate the best of online music comedy with "The Contest of Awesome," which named Rhett & Link's "Fast Food Folk Song" the best online music comedy video of 2009, and presented them with the opportunity to appear in an upcoming Weezer music video.

The "Key of Awesome" is part of the Next New Networks family, which is committed to working with the best talent on the Web. If you're a producer who'd like to speak to someone at Next New Networks or to find out more information, please visit: http://www.nextnewnetworks.com/creators.

About Next New Networks
Next New Networks is the leading provider of original, episodic series programming for the Internet. With close to one billion views since the company's launch in 2007, over one million subscribers, and some of the biggest hits on the Web, Next New Networks is redefining entertainment by championing the next generation of show creators. Popular, award-winning video networks from the company include Barely Political (home of "Obama Girl" and "Auto-Tune the News"), Channel Frederator, featuring the cartoons of over 1,000 creators, food network for the people Hungry Nation, car news network Fast Lane Daily, filmmaking network Indy Mogul (home of hit series "Backyard FX," "Beyond the Trailer," and "Moviebuzz"), fashion and lifestyle network ThreadBanger, and Barely Digital (home of "The Key of Awesome," one of the top five most-watched shows on the Web since its launch in October 2009).

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