SOURCE: HiveFire

HiveFire: Content Curation Platform

April 07, 2010 11:17 ET

HiveFire Launches Content Curation eBook for B2B Marketers

eBook Presents Resources for Organizations to Build Thought Leadership, Brand Authority

CAMBRIDGE, MA--(Marketwire - April 7, 2010) -  HiveFire, a marketing technology company that specializes in automating content curation, (http://www.hivefire.com/) has released a free eBook for business-to-business marketers seeking to establish thought leadership and brand authority.

"Content Curation: Taming the Flood in B2B Social Media" (http://www.hivefire.com/ebook) is available for download without registration. The eBook defines content curation, and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation.

As organizations of all sizes realize the value of publishing digital content -- such as blogs, podcasts, videos, eBooks and photos -- and participating in social media, the Internet is being flooded with information from companies, media outlets, trade associations, analyst firms and bloggers.

Content curation, which involves individuals and brands identifying, organizing and sharing the most relevant information, presents the opportunity for organizations to advance customer engagements throughout the sales cycle, and emerge as industry thought leaders.

"B2B organizations are struggling to set themselves apart in a crowded marketplace. At the same time, their prospects and customers are overwhelmed by the flood of content online," says Taariq Lewis, director of sales and marketing, HiveFire. "The Content Curation eBook should prove illuminating to marketers across industries, especially when they realize how quickly they can establish industry leadership online by automatically presenting relevant content to their target audience."

The eBook also addresses the value of automation, which enables organizations to quickly and easily curate content for their audiences.

"The beauty of content curation is that it enables B2B organizations to tame the flood of online information for their prospects and customers," adds Pawan Deshpande, CEO, HiveFire. "At the same time, it relieves the pressure to generate a steady stream of content in-house, instead providing an automated way to augment existing content on a daily basis."

Visit the HiveFire Content Curation eBook landing page (http://www.hivefire.com/ebook) to download the PDF.

About HiveFire
 HiveFire, launched by a team of MIT engineers, enables companies to automate the organization and curation of relevant industry content for Internet marketing and social media marketing. HiveFire specializes in leveraging advanced technology to provide powerful means of managing information for corporate marketing executives. Founded in 2007, the company is headquartered in Cambridge, Mass.

Visit http://www.HiveFire.com

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