SOURCE: Hobsons

Hobsons

June 24, 2010 09:40 ET

Hobsons Unveils First Centralized, Interactive Hub to Connect Facebook Users With Colleges

mySchools Application Enables 400 Million Facebook Users to Engage With 4,000 Colleges and Universities via Just One Application

CINCINNATI, OH--(Marketwire - June 24, 2010) -  Hobsons, the leader in Enrollment Management Technology (EMT) software, today unveiled mySchools by Hobsons, the only Facebook application that enables Facebook users to use just one application to access more than 4,000 colleges and universities across the United States and the United Kingdom. The power of mySchools extends beyond the college recruitment process: any Facebook member can use mySchools to connect with the higher education institutions of their choice.

The mySchools application enables a two-way dialogue between users and the schools. In addition to providing a range of information about each school, from enrollment size to tuition, its features include interactive Q&A sessions, online chats, and personalized content pushed directly from the school to the Facebook user.

Institutions of all sizes and geographies will be able to increase the flow of online information to interested parties. Hobsons CRM customers, more than 400 North American and European colleges and universities, can leverage additional key communication tools within the application to promote and hold Web chats, answer questions in real-time, and capture lead information directly from Facebook. 

During the college admission process, prospective students can create a mySchools list to engage with the schools of their choice. In addition to researching schools via mySchools, students can share their customized list with their Facebook friends, rank the schools as their preferences evolve, and comment on their own schools of choice and those of their friends.

"The Hobsons education ecosystem comes to life with this powerful combination of our technology and marketing products," commented Sasha Peterson, President of Hobsons' EMT division. "More than 400 million people rely on Facebook to stay connected with friends and family. By creating a mySchools list, users can now easily interact with the schools of their choice, which might include their alma mater or potential alma mater, a local college, or even the home to a favorite college basketball team."

Today's content consumers expect, and often prefer, online communication. With mySchools by Hobsons, schools that have struggled to reach interested parties via social media will benefit from Hobsons education and technology expertise. Unlike other available products, mySchools does not require Facebook users to download individual college-specific applications to view content from each institution. Instead, mySchools by Hobsons provides information on all institutions via a single application.

For more information on mySchools, visit the Hobsons Web site to download the product sheet. 

About Hobsons
Hobsons is a premier provider of innovative technology and integrated marketing solutions that empower education professionals to manage the entire student lifecycle including recruitment, enrollment, and retention. With end-to-end, enterprise-class products built from over thirty years of education experience and market knowledge, Hobsons helps more than 5,000 global secondary schools, colleges, and universities achieve their goals. A Daily Mail and General Trust (DMGT) subsidiary, Hobsons is headquartered in Cincinnati, OH with offices in Washington DC; Fairfax, VA; Oakland, CA; London, England; and Melbourne, Australia. 

For more information about Hobsons and its complete line of technology solutions, please visit www.hobsons.com

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