SOURCE: Holiday Retirement

Holiday Retirement, retirement living

April 20, 2010 14:52 ET

Holiday Retirement's Move for a Cure Raises $82,500 for American Cancer Society

Fight Against Cancer a Personal Battle for Many Employees and Residents

SALEM, OR--(Marketwire - April 20, 2010) -  Holiday Retirement, a leader in the independent retirement living industry for more than 40 years, has donated $82,500 to the American Cancer Society raised during its inaugural Move for a Cure promotion. During Move for a Cure, Holiday Retirement pledged a donation to support the fight against cancer on behalf of each new move-in at any of its more than 300 communities.

Corporate employees supported the promotion by organizing a Relay For Life team that raised an additional $10,000 for the American Cancer Society. This effort also reached beyond Holiday Retirement's corporate office as more than 30,000 residents at Holiday communities across the United States and Canada created fundraisers to generate local donations for the American and Canadian Cancer societies.

"The tremendous results generated through Move for a Cure illustrate the shared commitment to serving others that can be found in Holiday Retirement's residents and employees," stated Jack Callison, Holiday Retirement CEO. "Cancer has touched many lives within the Holiday family, and with the support of our residents and employees, we were able to significantly contribute to the fight against cancer." 

Holiday Retirement residents and employees have a longstanding history of public service. One Holiday Retirement resident personally impacted by cancer is Ken White, 74, who has been battling prostate cancer for the last five years. White moved with his wife, Dolores, to Butterfield Place in Fort Smith, Ark. last year. Cancer treatments were taking a toll on him and the couple felt a move to an independent living community would relieve them of many of the responsibilities and bills associated with living in their own home, while still providing flexibility and freedom.

Despite his illness, the Whites are active members of their community, and when Butterfield Place announced a "Rock-a-Thon" for its Move for a Cure fundraising effort, they embraced the opportunity to serve. Butterfield Place residents and guests solicited pledges and sat in rocking chairs in shifts for 24 hours straight. The Whites raised $2,000 on their own and Ken White was the only person to participate in all 24 hours of the Rock-a-Thon. The event included a free raffle for a cruise for two, and the Whites were drawn as winners. After hearing about Ken White's struggle with cancer, Holiday Retirement provided four additional free cruise tickets to the couple so that they could spend the vacation to the Bahamas with their sons and daughters-in-law, one of which is battling cancer herself.

"We couldn't believe we won it," Dolores said. "Then when they came back and said our kids could go, we were on cloud nine."

Added Ken: "We're just looking forward to being with all our kids at one time. We haven't been able to do that in a long time. You don't realize how short life is until you get sick. Being with family is the most important thing."

"Cancer is the second most common cause of death in the United States and a disease that affects nearly all of us in some way. In 2009, an estimated 1,479,350 new cases of cancer were diagnosed," said Jen Miller, Western Region Vice President for the American Cancer Society. "While cancer is a daunting disease, generous donations from organizations like Holiday Retirement will allow the American Cancer Society to save lives by finding cures and helping people stay well, get well and fight back against cancer."

For more than 40 years, Holiday Retirement has been a pioneer in the independent living field. As owners and operators of more than 300 independent retirement living communities throughout the United States and Canada, Holiday offers a rewarding and enriching lifestyle for those ages 55 and up. Holiday Retirement takes senior living to the next level by providing each resident with affordable living arrangements, plentiful amenities and a supportive, welcoming community to call home. For more information, call (970) 482-3924 or visit www.holidaytouch.com

The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and encourage communities worldwide to join the fight. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.