Yellow Pages Group

Yellow Pages Group

November 29, 2007 10:46 ET

Holiday Shopping With Yellow Pages Directory on Text Messaging

MONTREAL, QUEBEC--(Marketwire - Nov. 29, 2007) - With the hectic holiday shopping season underway, finding a product or merchant is now easier with the new Yellow Pages™ directory on Short Messaging Service (SMS), better known as text messaging. For those looking for local businesses anywhere in Canada, the information is now literally at their fingertips using their mobile devices.

"We are committed to harnessing the latest technologies to make our content accessible and simple to use for all Canadians," underlines Jean-Pascal Lion, Marketing Vice-President, Yellow Pages Group. "In view of the ever-increasing number of people using mobile devices, we are pleased to be able to provide them with free and ready access to Yellow Pages™ directory information wherever and whenever they need it." The information contained in YPG's text message service is the same as that available via the web site, offering a vast listing of some one million businesses across Canada.

In order to access Yellow Pages™ directory content via text messaging, users simply send a message to YELLOW (935569) for information in English, or to JAUNES (528637) for French. The message must include a keyword (i.e. "taxi" or "jewellery"), followed by a comma, and the location being searched (city or postal code). The service will quickly reply with up to nine relevant results listed in order of proximity. Users can also obtain national merchants just by removing the coma.

Search examples:

- Text 935569 for taxi, Burnaby

- Text YELLOW for jewellery, M5V

Mr. Lion added: "With nearly 20 million wireless subscribers in Canada this year and a phenomenal growing usage of SMS, which doubled in 2007 with more than 7 billion person-to-person text messages that were sent(1), we are confident that our SMS service is bringing a terrific value to consumers and advertisers."

Yellow Pages™ directory content has been conveniently adapted for use on mobile device or cell phone Internet browsers. Accessible at, users are provided with up to 11 listings including the business' full address and phone number. In addition, Yellow Pages™ directories are available by calling 310-YELO and via MSN Instant Messenger or Windows Live Messenger at This unparalleled content can, of course, be found in its printed directories.

Yellow Pages™ print directories have been leading the way in helping Canadians find products and services for close to 100 years. Furthermore, Yellow Pages Group's network of web sites reaches 43% of all online Canadians, welcoming more than 10 million unique visitors each month.

For more information about Yellow Pages™ directories on text messaging, visit

About Yellow Pages Group

Yellow Pages Group is Canada's largest telephone directories publisher. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories,™ and, as well as™, a network of seven local city sites. Yellow Pages Group is indirectly owned by Yellow Pages Income Fund (TSX:YLO.UN). For more information, visit:

(1) Source : Canadian Wireless Telecommunications Association

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