SOURCE: PetSmart Charities

PetSmart Charities

May 05, 2010 21:24 ET

Homeless Pets Get Star Treatment During Stay in PetSmart Charities® of Canada Adoption Centers

PHOENIX, AZ--(Marketwire - May 5, 2010) -  Every day, PetSmart Charities offers more than 2,000 animal-welfare organizations throughout North America the opportunity to showcase adoptable pets in all 1,149 PetSmart® stores. Now in Canada, these everyday adoptions are proudly sponsored by Purina® Pro Plan® and MaxxScoop®.

An estimated 400,000 dogs and cats must be put down every year in Canada because they cannot find homes. That's why the PetSmart Charities adoption centers are a lifesaving alternative for animal-welfare organizations. With increased visibility and space, shelters and rescue groups are able to find homes for even more pets every year. For every minute that a PetSmart Charities adoption center is open, one pet's life is saved. During the last 14 years, PetSmart Charities has found homes for more than 4 million pets. More than 400,000 pets a year are adopted from PetSmart Charities adoption centers across North America.

Purina Pro Plan has generously donated $15,000 to PetSmart Charities of Canada to help satisfy the needs of the pets in the adoption centers. Adoptable cats housed in the Adoption Centers will now receive Purina Pro Plan brand food, Maxx Scoop litter and litter pans during their stays, and all new adoptive pet parents will receive free samples of Purina brand dog or cat food and cat litter when they adopt a pet.

"We are very proud to be supporting this important program finding forever homes for deserving pets," says Mary Siemiesz, director of product strategy and consumer communications. "At Purina, we understand that welcoming a new pet into your life is a big responsibility. We want to help make happy homecomings a little easier -- so that pets and people can focus on the important stuff, and grow a bond for life."

"Purina Pro Plan, MaxxScoop and PetSmart Charities are working together to save the lives of homeless pets through everyday adoptions," said Executive Director of PetSmart Charities, Inc. Susana Della Maddalena. "For so many pets, the difference between life and death is getting another chance to find the lifelong, loving homes they deserve. With the generous support of Purina, we can make sure that every pet in our adoption centers is comfortable, well-fed and happy."

"At PetSmart Charities, we want to make sure that every pet has the chance for a happy, healthy life," continued Della Maddalena. "Through this exciting partnership, we are saving lives every day and working to end the tragedy of euthanasia."

About PetSmart Charities® of Canada
PetSmart Charities of Canada, Inc., (PCCI) is a registered charity that creates and supports programs that save the lives of homeless pets, raise awareness of companion animal welfare issues, and promote healthy relationships between people and pets. Since 1999, PCCI has granted more than $2.1 million to animal welfare agencies and, through its in-store pet adoption program, has helped save the lives of more than 100,000 pets.

About Nestlé Purina PetCare Canada
Nestlé Purina PetCare Canada is a leading pet care company and global manufacturer of quality and nutritious pet food brands such as PRO PLAN, PURINA ONE, Dog Chow®, ALPO, BENEFUL, BEGGIN' STRIPS, T-BONZ, CAT CHOW, FRISKIES, FANCY FEAST, LUV, and cat litter brands such as MAXX SCOOP MULTI-CAT. Our promise, "Your Pet, Our Passion", and the creation of PAWSWAY Pet Discovery Centre, the permanent home of the PURINA ANIMAL HALL OF FAME, reflects our commitment to pets and promoting responsible pet care. Purina is the proud sponsor of The Purina National and the Lions Foundation of Canada PURINA WALK FOR DOG GUIDES. For more information about Nestlé Purina PetCare Canada please visit

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